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Jul 23 2008

FREE Pass to Guerrilla Marketing Association Member Call Today

Jay Conrad LevinsonI’m a guest speaker for the insider membership call today at 4pm Pacific

To attend, call 404-920-6610 and enter PIN 192304#.

The Guerrilla Marketing Association is a membership site for the followers of Jay Conrad Levinson, the guy who has sold millions of the Guerrilla Marketing series of books

Normally, the call is closed to the public.. If you want to hear us LIVE today, dial in.. You can join the association later to get the replay.

Written by Warren Whitlock · Categorized: book marketing, online promotion, sell books · Tagged: call 404-920-6610 and enter PIN 192304#., To attend

Jul 21 2008

Why Sell Books One by One? Here’s How To Sell A Truckload.

Matthew Bennett is a self-published author who’s relatively unknown to the general public. Yet he’s sold over 5 million books in quantity to Fortune 500 corporations including Disney, Reebok, NBC, Abbott Labs, Pfizer, US Healthplans, Subway and innumerable others.

Want to learn how he does it… and how you too can get started selling your books by the truckload to big companies?

Join me on a free telephone seminar on Wednesday, July 23rd on which you’ll hear Matthew interviewed by Steve Harrison of Book Marketing Update about his methods for proven system for selling tons of books.

Go here now to register:

On Wednesday’s teleseminar, Matthew will reveal why you don’t have to be a well-known author (or even an expert) to get companies to buy your book.

You’ll hear how as a single guy living in California, he wrote a book called “The Maternal Journal.” He sold more than 3 million copies of that book alone to companies like Ross Labs and Babies ‘R Us. These companies offered the book as an incentive to increase sales.

He’ll also reveal:

  • How he’s used this strategy to sell millions of books AND raise over $1 million for charity.
  • The top three reasons it’s often easier to make HUGE sale than it is to make small ones.
  • How even shy, introverted writers can sell a boatload of books to big companies.
  • The three things you ABSOLUTELY HAVE TO ARM YOURSELF WITH before ever pitching your project.
  • Matthew’s five secrets of how to identify and reach the right person at the right company to sell truckloads of your books.
  • How to never pay a printing bill again with your own money! You’ll learn how to get paid BEFORE you print your books!
  • Three proven ways to avoid wasting months (and sometimes years!!) on your project.
  • How to get nonprofit organizations to endorse your book (he’s gotten endorsements from such organizations as American Heart Association, March of Dimes, and American Diabetes Association!)

To register for Wednesday’s call with Matthew FREE just click on this link now

Written by Warren Whitlock · Categorized: book marketing, sell books · Tagged: book marketing, bulk sales, matthew bennett, sell books, steve harrison

Jul 18 2008

Reinvent Yourself. Watch Author Peter Fogel on CBS TV

0741424010Author, friend and frequent promotion partner Peter Fogel was interviewed this week

Watch Peter Fogel here talking about his book If Not Now.. Then When

Important Lessons:

1) Once you are an author, you are the recognized expert

2) Your expert status is permanent. Peter’s book is 3 years old

3) You can reinvent yourself at any time… and look forward to it.

Written by warren · Categorized: book marketing, media publicity, sell books, write a book · Tagged: book marketing, get on tv, peter fogel, wfol, write a book

Jul 14 2008

Do You Match Your Book Marketing To the Market? Try This

No More Ramen: The 20-Something's Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More No matter what subject you write about, or whatever market niche you serve, there are people on the Internet just waiting to hear from you

Let’s look at one niche book and how we use positioning to increase book sales

I think you’ll see some ideas that will work for your book

Take a look at this promotion for No More Ramen: The 20-Something’s Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More

I get asked daily to help authors, promoters, marketers and friends who want to push out new books. The story goes like this

“It’s an important book, full of exactly the stuff I know the market needs. I’ve been using this and it works”

Then I ask “Who are you marketing to?” .. The response is usually a blank stare, followed by “everyone needs this”

Once in a while, I hear from someone that understands who they are writing for. For example, No More Ramen: The 20-Something’s Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More was written speciaifcally for 20 somethings that have just entered the work force and want to know how to say “I’ll never have to eat Top Ramen again”

The marketers for this book have tried to package the book to the niche market:

  • Bonus gifts that appeal to the target market
  • Design for that market
  • Advertising to get the target demo

The are doing a lot of things right. And a few things wrong. See if you can spot what’s missing from this page. Post your comment below. The best guess get a copy of the book, or if you are over 30, another book I’ll pick especially for you.

Post your comments now (after you look at No More Ramen: The 20-Something’s Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More HERE

Written by Warren Whitlock · Categorized: book marketing, online promotion, sell books · Tagged: new book, no more ramen, success book

Apr 30 2008

Does Your Book Contain “The Secret” – The “Book of All Knowledge” Reveled

I’ve been following Essential of Trading author John Forman’s excellent blog about his book, investing and human nature.

His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)

John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge

There are two lessons for authors and their book marketing:

  1. Have a plan. But never stop learning. Make sure you track and repeat the tactics that work for you
  2. Assume that your readers are looking for “The Secret”.. never lie to them, but assume that they will be attracted in this way.

If you do invest or trade, you’ll find clear advice from John Forman. If not, read the blog post and replace “trading” with “book marketing”

The advice is the secret to book marketing success

Written by warren · Categorized: book marketing, sell books, write a book · Tagged: best seller, expert authors, the secret, trading

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