Book Marketing, Publishing, Author Resources
Authors and readers get together on GoodReads to discuss books.
While not a huge push for book marketing, I suggest it because you can join and list your book for free in just a few minutes.
Today, there’s a contest going for to vote for the worst books of all time
Stop by, join the readers, list your book.
I’m a guest speaker for the insider membership call today at 4pm Pacific
To attend, call 404-920-6610 and enter PIN 192304#.
The Guerrilla Marketing Association is a membership site for the followers of Jay Conrad Levinson, the guy who has sold millions of the Guerrilla Marketing series of books
Normally, the call is closed to the public.. If you want to hear us LIVE today, dial in.. You can join the association later to get the replay.
I just read Guy Kawasaki’s post:
How to Change the World: The Wall Street Journal Lesson
Great lesson for authors who want to get media coverage for their books.
You’ve probably taken a class, or listened to a teleseminar where you are told “how the media works”
Guy sets us straight, talks about how he learned something new.. and offers suggestions for reaching out to media today.
Before you hire a PR firm or agent to get you media coverage, make sure you use the online tools we’ve been talking about here. Post to your own blog, interact on other blogs and read the blogs of the media outlets you hope to connect with.
Then, make sure the professionals you hire know to do the same.
Have you received media coverage from your social media connections and blogging? Post a comment here and share your story.
No matter what subject you write about, or whatever market niche you serve, there are people on the Internet just waiting to hear from youLet’s look at one niche book and how we use positioning to increase book sales
I think you’ll see some ideas that will work for your book
Take a look at this promotion for No More Ramen: The 20-Something’s Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More
I get asked daily to help authors, promoters, marketers and friends who want to push out new books. The story goes like this
“It’s an important book, full of exactly the stuff I know the market needs. I’ve been using this and it works”
Then I ask “Who are you marketing to?” .. The response is usually a blank stare, followed by “everyone needs this”
Once in a while, I hear from someone that understands who they are writing for. For example, No More Ramen: The 20-Something’s Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More was written speciaifcally for 20 somethings that have just entered the work force and want to know how to say “I’ll never have to eat Top Ramen again”
The marketers for this book have tried to package the book to the niche market:
The are doing a lot of things right. And a few things wrong. See if you can spot what’s missing from this page. Post your comment below. The best guess get a copy of the book, or if you are over 30, another book I’ll pick especially for you.
Post your comments now (after you look at No More Ramen: The 20-Something’s Real World Survival Guide: Straight Talk on Jobs, Money, Balance, Life, and More HERE
mediabistro.com: GalleyCat reports on Vincent Bugloisi book that became a best seller with blogs and online marketing
“One of the major reasons The Prosecution of George W. Bush has made
it on to The New York Times Bestseller (and five others) without any
print ads or major media coverage is because of the passion, innovation
and creative energy of FSB Associates.”“The Bugliosi book proves that web publicity is now able to make a
book a bestseller, even when more traditional media outreach falls
short,” shares Fauzia Burke. “It would have been tough to get the
amount of coverage we did if we weren’t constantly working with the
bloggers and building relationships. We strategically used three short
excerpts to pepper the Web with content from the book throughout the
two month campaign. And the progressive bloggers who supported this
book were key in creating a virtual word of mouth marketing campaign.”