My PhotoI just read Guy Kawasaki’s post:

How to Change the World: The Wall Street Journal Lesson

Great lesson for authors who want to get media coverage for their books.

You’ve probably taken a class, or listened to a teleseminar where you are told “how the media works”

Guy sets us straight, talks about how he learned something new.. and offers suggestions for reaching out to media today.

Before you hire a PR firm or agent to get you media coverage, make sure you use the online tools we’ve been talking about here. Post to your own blog, interact on other blogs and read the blogs of the media outlets you hope to connect with.

Then, make sure the professionals you hire know to do the same.

Have you received media coverage from your social media connections and blogging? Post a comment here and share your story.