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Jan 27 2010

An Author’s Voice Can Be Worth Millions in Promotion Value

I’m getting ready for a special class for authors called

“Best Book Marketing Strategies for 2010”

You can attend this Teleseminar Nation event FREE by calling in at 11:59AM Pacific Time (3:00PM Eastern) on 1/28

To Listen Live by Phone:
Phone # to Dial: 323-476-3672
Use Conf ID: 921346#

I suggest you head over to the Teleseminar Nation web site now… at the site, you can scroll down to 1) Submit a question before or during the class or 2) Use the Web Player to listen online

While at Teleseminar Nation, be sure to sign up for an account (FREE) which will allow you:

  1. Updates about teleseminars, classes, radio show of interest
  2. Free promotion for your own teleseminar or radio show
  3. Directories of authors and businesses using teleseminar (great networking tool)

Using Teleseminars and Radio Shows to Promote Your Book

Teleseminars and Radio are wonderful tools to build momentum in your book marketing. There is little or no cost, you can reach anyone with a phone and it’s the easist way to establish a additional channel of communication with your readers.

We all like to hear a voice behind the words we read.. I have had dozens of experiences where I meet someone that I only knew through a teleseminar or radio appearance and it really breaks through to a new dimension when you have had this experience.

Have you used teleseminars to teach the material in your book? Leave a comment below and include links to any free playbacks you offer.

Do you have a Radio Show?

Every author should host their own radio show. There is no cost, and no commitment to length or number of shows.

We’ve seen authors get additional search engine rank and web site readers with just a single BlogTalkRadio show. Each show is submitted to directories, indexed by the search engines and can be found as a podcast on iTunes. Sign up takes just a few minutes.

You can see my show page at http://BlogTalkRadio.com/warren

Be sure to click “Add Friend” and make a connection so we can network and build audiences there.

Secret to Entertaining Author Radio Shows

Most authors can speak on their topic for hours, but it gets lonely speaking into a phone as the only voice (and not much fun for the listeners either).

The cure is easy… just add one or more guests.

You’ll find that it’s much easier to book a guest than to get booked as a guest (which is fairly easy anyway). When you are a show host, you add another creditial to your resume, and you will be amazed at the authors and experts that will set aside time to be on any radio show.

Find guests by browsing through your keywords at BlogTalkRadio, connecting with the other members of Teleseminar Nation or visiting the leading bloggers in your niche. You will find that most of them are open to reciprocating to use you are a guest blogger, show guest or joint venture partners once you have had them as a guest (NOTE: Don’t make reciprocity a demand.. do the favor or having someone as your guest.. waiting to ask until after they have had a pleasant experience on your show.

Need a Social Media, Twitter, or Book Marketing Expert?

I would love to say yes if I am not booked or on a plane… contact my staff at j@BestSellerAuthors.com for availability.

Written by Warren Whitlock · Categorized: blogging, book marketing, media publicity, networking, online promotion, social media, twitter · Tagged: authors radio, ed phillip, radio publicity, teleseminar, teleseminar nation

Dec 30 2009

Wishing You a #Happy10 (Happy New Year 2010: The Year of Giving)

As we prepare to go into 2010 I want to share with you how we can make a real difference and help each other.

This time last year I had an idea to give away some gifts for New Year’s Day.  I wrote this blog post on Twitter Handbook and started using the #Happy09 tag on tweet for a little contest.

Soon it seemed that everyone on Twitter was using #Happy09 and it became the most popular term on Twitter for 3 days.

We had a lot of fun, and soon went way beyond the contest to talk about what we thought was really important.. conversations, relationships, happiness. I ultimately gave away the gifts to April Tara when she asked if it was okay to share all the gifts (April got the message! Read her post about it here).

Since #Happy09, I’ve heard from the people involved many times. New friendships were made, joint ventures started and even some new clients for myself and others, but Twitter has grown by over 1000% and it’s very unlikely that we’ll ever see this again.

But why not try?

Yesterday, I got thinking of what would make for a great #Happy10. The hashtag (that’s the made up word staring with #) was easy enough to come up with and I felt a contest wasn’t right. What we need today is a way to share the spirit of GIVING that makes social media perfect for authors and others sharing a message.

The Go Give Book Cover
For every business person that want to succeed in the age of social media

I connected with @ThomScott, Colleague of @BobBurg who co-authored the best selling book The Go-Giver with John David Mann. Thom is one of the most giving people I know. I asked if he and Bob could join me on Friday night for my Twitter radio show and do a special on  giving and show an example of how Twitter users are going to give more in 2010. Thom and Bob said yes and the #Happy10 idea was good to go.

We will have lots of examples of authors, business people and entrepreneurs who have used GIVING to get more results in marketing and can say they have a more fulfilling life. I’ll also be asking Thom and Bob about their philosophy of book promotion and how they have sold hundreds of thousands of copies of Bob’s books and made multiple best sellers.

Important Notes for Authors, Book Marketing and Others Promoting on Social Media

What you’ve read above is exactly what happened. I didn’t have to rent space, pre-order equipment or get an approval for Twitter or a government agency. More important.. I absolutely did not, and will not set hard and fast rules about how the promotion needs to go.

I have objectives.

I want to see my readers, listeners and everyone get the message of “giving”

I hope to see Bob and Thom sell a few more books and some people remember the radio show

It will be nice that some new people read this blog post and notice what business I’m in

That’s about it. All this will happen and MORE. I can imagine hearing stories in comments here, tweets on Twitter and likely will run into people during the next year who will say “Hi Warren.. You don’t know me but I watched #Happy10.” I also fully expect to see an outcome I have not thought of. I know this can happen because it always does.

Social media marketing is not something you can or would want to completely control. The thousands (and sometimes millions) of people that get involved will have ideas you could not dream of and will carry your message far beyond what you expected.

Please join me in sharing #Happy10. All you have to do is add “#Happy10” to any tweet you think appropriate. There are NO RULES… If you have an idea of how we all can give more for 2010.. more value, more service, more love, more sharing, more content.. just tweet them to me (use @WarrenWhitlock in the message if you want to make sure I see it) or comment here.

Share a link to this blog post by using the RETWEET button or the sharing options below… then watch for #Happy10 tweets using TweetChat or Twitter Search. When you see someone talking about giving (or whatever interests you) REPLY to them and start a conversation. If you use the #Happy10 tag for these conversations it would be nice.. but please don’t feel you have to (NO RULES).

Let me know if you have a positive outcome. I’ll be doing interview on the Social Media Radio Show and will be looking for authors and entrepreneurs who find new people they can help, readers or business ideas so I can feature you in an upcoming blog post.

Most of all.. HAVE FUN… Share your ideas about GIVING and have a prosperous New Year (or #Happy10 as we say on Twitter)

Written by Warren Whitlock · Categorized: book marketing, internet marketing, internet training, networking, online promotion, publishing, social media, twitter · Tagged: bob burg, book marketing, giving, happy10, john david mann, social media marketing

Nov 26 2009

Increase Your Book’s Promotion Power by 650 Percent

I was referred to a webinar featuring my friend Tara Hunt (you might know her at @MissRogue on Twitter).

When I got to the link, I was delighted to see the attached video along with others and the promise of more to come.

Steve Cunningham of Polar Unlimited has a program call ReadItFor.Me featuring great books summarized in less than 10 minutes. Every book I saw was worthy of recommendation. I’d suggest you watch the videos and buy all of them.

Watch this video on The Whuffie Factor by Tara Hunt, order a copy and use these principles in your own business, book promotion and publicity campaigns.

Register for the webinar and/or listen to all the recordings on Steve’s site.

Idea for Authors Marketing Any Book

You can contact reviewers like Steve that may be appropriate for your book. Once you get a video like this, post it on your blog.. and link wherever your can to the reviewers site. There is so much more credibilty in a review by a 3rd party.

And I’m sure you will agree.. this is much more appealing than a text only review in a magazine!

While you are waiting for these types of reviews.. or even before your book is published.. you can make you own videos about the book and post them for all to see and comment on.

Now here’s the social media marketing advanced book marketing technique… Don’t make the video about your own book

You read right. No matter how wonderful your book is, no matter how much of a must read it will become, no matter how essential your message it to the world.. you will get much more WHUFFIE (you watched the video and ordered The Whuffie Factor so you know this, right?) when you turn the spotlight on other people.

By now you know other authors. Imagine how they will feel about a video like this (or an interview, review or guest post on your blog).

The more you shine your light on others, the brighter it becomes.

Written by Warren Whitlock · Categorized: book marketing, networking, online promotion, social media

Nov 19 2009

Does an Author Need to Build Email Relationships?

email_largethe age of social media, we often hear that email is dead or at least an outdated technology for connecting with your readers.

True, email mailing response is down, but unless you have a huge following online already, you need to have a mailing list and stay in touch with readers and prospective readers.

Even more.. people working in publishing, vendors, media and a large number of readers (your end customers) will still want have a way to connect with you and stay in touch that they are comfortable with. For the time being, that certainly includes email.

I recommend building a database of those that opt in to hear form  you, answering email enquiries as fast as you can, and giving readers in any medium easy ways to close the loop and stay in touch. Communicate on your blog (and others through comments), social media, and email.

To grow your mailing list with people that would like to hear from you, join my FREE Email List Buliding Network

Here’s some help managing the email overload we all face today.

  1. Read Keith Ferrazzi’s blog post on email. These 7 Mistakes to Avoid from a best selling author and master networker, inspired this post
  2. Be careful about auotmatic replies on your email. When I read a “I’m swamped and only read my mail…” message, I question whether the person has the bandwidth to take on new business or grow. A “vacation reply” politely tells others about a temporary hold on responses
  3. Nothing wrong with setting a policy that you’ll check once a day, have reader emails screened or assigned to others. Just be authentic, and remember that each writer took the time to reach out and will appreciate a human response.
  4. Use a ZeroInBox strategy. I’ve increased my own capacity to handle mail volume each time I put strategies like this in place.

Think of email as if you were are store with customers coming in the front door. A busy store will hire help, change pricing, set hours or publish guidelines on signs, but never think of closing the doors when customers are flooding in.

Like the store with vistors, buyers and VIP customers, put policies into place to handle everything.

Most of all, don’t wait till you are on top of the best seller list. Building capacity to handle the crowd will be a key asset in getting you there.

Written by Warren Whitlock · Categorized: internet marketing, internet training, networking, social media

Nov 10 2009

323 Authors Work To Build Your Network

Here’s a SMART NETWORKING idea.

Liz Lynch wrote Smart Networking: Attract a Following In Person and Online to teach you how easy it is to use networking to grow your business, attract new readers for your book, and build real relationships whether you meet people online or face to face.

The book has done well and reach best seller status.

Liz has been leveraging her best seller status and using her networking to grow rapidly this year. To celebrate, we got together for Smart Networking Day… a twist on the “buy a book and get gifts” promotions we’ve been doing for years.

Smart Networking by Liz Lynchyou go to the book promotion web site, you won’t be required to buy a book to get gifts. That’s right. Liz teaching to GIVE first when building a network. She knows that a few people might download the 74 free networking gifts and not buy the book, but trusts that most will.

Take a look at the promotion site. Go ahead and download one or many of the free gifts. Share the promo link with your friends, followers and readers and help grow the network of all the authors and businesses involved. (These are great people to know.. the are all GIVERS).

Plus, 11 Smart Networking Tips and a FREE Audio Training Program that goes with the book. No purchase required. We know you will want the book when you see the power of Smart Networking

Will It Work?

Yes. A Resounding Yes!.. We asked authors, bloggers and online businesses to join us in the give first network building program. They responded, without pay, to offer up samples of their best work, gifts that have previously sold well on other sites, and special programs for our new friends.

323 responded… All sharing this site with those that follow them (you can too.. just share http://SmartNetworkingNow.com with your friends and readers.

Here’s a partial list of those who help (GIFTS listed at the Smart Networking Now site). Thanks all you agreed to spread the word:

Gladys Gort

Mitch Axelrod

Stefanie Hartman

Willie Crawford

Beth Fitzgerald

Brysen Bristow

Bob Marconi

Don Hinz

Sharon Horne-Ellstrom

Dan Kushell

Anita Jordan

Edward Philipp

Erika Duffy

Eva Gregory

Irena Whitfield

Greg Roworth

James Maduk

Ozer Tayiz

Sharon Montero

Jacqueline Jones

J. Kyle Howard

Joan Eisenberg

Joel Orr

Kathleen Gage

Knud Christensen

Krishna De

Larry Anderson

Lori Smith

Mark Freeman

Tahiri Abdelkrim

Mary Kraemer

Michael Rter

Mike Webster

Albert Hallado

Meredith Ndleton

Opher Brayer

Pat Thorpe

Peter Fogel

Norman Ramsey

Ray Hall

Nigel Solomon

Rosemary Heenan

Saundra Jackson

Shay Unknown

Shawn Wiederin

Tom Justin

Cathie Sherwood

Wayne Buckhanan

Elena Zanfei

Noel Lyons

Tom Huberty

HHG Architects

Paula Tarrant

Rey Misoles

Thom Scott

Penny Gabardi

Celia Westberry

Robert Garland

Katherine Scott

Tom Ramrod

Ivan Zitek

Michael Varada

Ron Henley

Georgette Pann

JP Maroney

Lisa Young

Carmen Smith

Walt Laurel

Warren Wojnowski

Erfan Hettini

Kenth Nasstrom

Gary Huynh

Dr Mani

Dechen Lau

Shane Hall

Lael Johnson

Robert Hill

Doris Helge

Rayna Litchen Litchen

Ronda Boccio

Randall Dean

Steven Arinze

Cynthia Rowland

Lincoln Ong

Kathy Atkinson

Cheryl Antier

Ed Sykes

Mark Bossert

Andi Shi

Tom Bice

Barbara Hayes

Doug Terry

Jim Sniechowski

G House

Louis Weiss

Sheryl Schuff

Sabine Nebel

Corey Lewis

Douglas Bench

Victory Darwin

Wayne Buckhanan

Bob Marconi

Martin Howey

Curtis Schmitt

Nick Romer

Keith Choy

Sherrie Koretke

Jennifer Schaecher

Mike Jay

Sarah Lewis

Chuck Bartok

Sergey Baklykov

Chris pirkey Pirkey

Paul Klein

Jerry Shamvis

Jill Koenig

Alex Garcez

Sheridan Randolph

Joe Rubino

Ken Thomson

AJ Mams

Warren Dixon

Dawn Lundquist

Tom King

Nickolove Lovemore

Manju thirani Thirani

Gayleen Williams

Denise Mense

Mike Konners

Opher Brayer

Rob Carey

Charles Kirkland

Barbara Hofmeister

Toni Shrader

Marla Bollak

Clayton Schmitt

John Mignano

Jinger Jarrett

Brian Johnston

Lisa Moreau

Phil Hughes

Todd Rhoad

Sonja Bendz

Zhexiang Chen

Dominique Goh

Rita Losee

PaTrisha-Anne Todd

Bronwyn Ritchie

Mary Grace

Barry Marks

Tara Albers

Amy Bush Bradley

Liz Lynch

Yael Cohen

Odinn Sorensen

Keith Debolt

Daniel Remon

Charles Huggins

Aniita Cohen

Sheila Betker

Carma Spence-Pothitt

Ruth Hegarty

Pam Clemons

Theresa Napa

DeAnna Troupe

Britt Michaelian

Essa Adams

Sylvia Wilson

Miracle Paul

Gary Oatis

Roz Silverberg

Mohammad Ataur Rahman

Charlene Nelson

Jerry Koh

Onyebueze Nmeribe

Jean Louis

Jennifer Aderhold

Andrea Tannouri

Blaine Berger

Catherine Behan

Tracy Needham

Glenn Smith

Ravi Bhanot

Widianto Zhu

Joe Nunziata

Wendy Evans

Peggy Murrah

Debbie Wade

Lynnette Lyles

Halli Casser-Jayne

Kirk Wilkinson

DeeDee Bader

Judith Sherven

Carolann Jacobs

SaRita Hartin

Ronda Del Boccio

Travis Campbell

Philip Mutrie

Haseena Patel

Jerold Richert

Chris Manieri

John Rodger

Nancy Marmolejo

Jane Allison Austin

Colleen Trombley

Peter Fogel

Tom Osypian

Tom. Moore

Connie Green

Rosalie Arnold

Carol Cheshire

Laura Sopp

Robert Frost

Victor Cohut

Joni Waseity-beadle

Patricia Lucey

Lisa Dingman

Lance Wantenaar

Susan Horne

Bryan Pullin

Dr John Williams

Jan Malloch

Raymond Hanna

Dennis Stewart

Lloyd Wentworth

Daniel Sladen

Phil Mutrie

Jim Schibly

Tim Mitchell

Carol York

Nan Akasha

Carol Dickson-Carr

Chris Sherwood

Alan Holmes

Ed Zimbardi

Nancy Farris

Sheri Hoff

Nancy Marmolejo

Fiona Fay

Warren Whitlock

Paula Tarrant

Carola Goetze

Telan Hosaka

Warren Wojnowski

Caroline Ceniza-Levine

Pat Thorpe

Jay Aaron

Jan Vermeiren

Brian Buckley

Ivan Zitek

David Schwartz

Biba Pedron

Andy LaPointe

Amethyst Wyldfyre

Noah St John

Brysen Bristow

Written by Warren Whitlock · Categorized: book marketing, internet marketing, networking, online promotion, social media

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