Best Seller Authors

Book Marketing, Publishing, Author Resources

How Could I Be So Wrong?

A simple idea can change everything.

I was reading “Being Wrong” yesterday and picked up where I’d left off a few weeks back when I first met author Kathryn Shultz through a TED talk.

The story at the start of this video is a perfect example of an idea that can change your life. While I’ve intellectually agreed with all Kathryn talks about, the story of the Chinese symbol was enough to get me to order the book imedately. Reading through, I’ve learned much about how we feel about being wrong and new ways to help myself and others turning mistakes into data points we can learn by.

I may still run off the cliff from time to time, but I’m not afraid to look down as much now.

Your Readers Demand a Kindle Version of Your Book

I’ve been telling you that you MUST have your book available in Kindle format for years. It was only a matter of time till this report for the Wall Street Journal

The online retailing giant says that for the first time, it has sold more electronic copies of books than actual print editions. Since April 1, Amazon has sold 105 Kindle books for every 100 print books sold. The company has sold more than three times as many Kindle books so far this year as it did at the same time a year ago.

And that’s just Amazon and the Kindle version!

I Bribed Authors (for their own good)

I’m teaching a group of authors to market themselves on line and create their own best seller book.

bribe.jpgWe have a big opportunity for authors to network, so I sent them an email with a  bribe. Since it has my best tips for building your network of best selling authors, I thought I’d share it here.

(I left the bribe intact, but it will only be good through 3/16/2011)

SUBJECT: Getting Best Selling Authors to Promote YOU

Dear Author,

The secret of selling books is to reach readers.

And there is one thing we know readers do…

They read the books of other authors.

I’ve met thousands of authors. Each and every one of them want more readers. Successful authors have learned this simple fact:

READERS READ BOOKS FROM MORE THAN ONE AUTHOR!

You may not have a million readers yet. You may still be working on you book, but START NOW to network with other authors and you’ll be exposed to millions of readers before you publish.

How?

Remember, every author wants more readers. They all LOVE to hear that you bought, read, and shared their books.

When you see a new book from an author you want to connect with try this.

1. Order a copy of the book

2. Review the book on Amazon, your blog, or social media

3. Find their web site, blog, social media profile and drop them a note

WARNING: Don’t lead with "I bought your book, please buy mine" .. You’ll look like a salesman. Instead, write a complimentary note, thank them.

Here’s the big SECRET: Other authors are JUST LIKE YOU.. they read their reviews, comments on their blog, and the ALWAYS are glad to hear from a reader.

You never have to beg them to help you.. they KNOW it’s polite to reciprocate.

Will this always work?

Most of the time. And so much so that I"m SHOCKED that more authors don’t do this.

Ready To Try this?

We’re launching Donna Marie Thompson’s first book to BEST SELLER status on 3/16. You can read about it here:

http://BestSellerAuthors.com/bounce

When you order a copy, you’ll see 27 author authors who are also working to build their readership. All offering free gifts

You may find a few of the gifts are just what you need to help you in your own life. But that’s not the only reason to buy. Look for the authors who you can connect with . Subscribe to their newsletters, download their free gifts, and make sure you share their blogs and websites and books with your network (not the gift.. just their public stuff)

When you do this, you will be AMAZED at how often you get as personal note back from the author, thanking you for sharing and you will have a new friend.

Now, imagine how Donna Marie and I will react when you ask us to spread the word about YOUR BOOK.. We’d be DELIGHTED TO HELP YOU!

It’s that simple.. the SECRET that gets any author to share their network of readers with you

Try this today and I"ll be watching for your success story

Warren Whitlock
BestSellerAuthors.com

PS. HERE’S a BRIBE to help you get started. If you order TWO COPIES of "Bouncing Back From Loss" (one for you and one for a friend.. must be shipped to two separate addresses) I will give you INSTANT PROMOTION.

Send the two receipts (must have AMAZON order numbers) to me via REPLY to warren@MarketingResultsCoach.com) and Let me know where you want people to go to see your book/blog/promotion/event.

I will tell my 152,327 followers about you and your link.

It doesn’t have to be up now.. I will give you up to 90 days to give me that link.

To qualify, you MUST order TWO copies of the book from Amazon on separate orders on 3/16/2011.

You’ll get the gifts, the books, the connections and a promotional blast from me.

My First Best Seller Book

I’m preparing to present to a webinar program to show how you can go from an idea to best seller book in 90 days and so I got thinking about my first best #1 best seller.

I will be sharing this on the webinar because I think there is a model here that can followed by anyone with an idea to share.

We Knew Our Book Would Be a Best Seller

My first book was compilation of stories from the co-authors. When I was asked to write my part to add to the book, I asked “Where are you going to sell the book?”

I figured that if I was going to write, people ought to read, and there was no reason to settle for anything less than BEST SELLER.

From the moment I decided to write, I started marketing. We put together a low cost, fast action plan to get promote the book before we wrote it.

The book was printed with a start burst graphic on the front cover proclaiming that it was a best seller. A bold move (and not recommended) that worked. We debuted at #1 within 2 hours of release.

That day was exactly 14 weeks from day I first decided to be part of the project. Since then, I’ve used the same process several more times, discovered some new systems that save time and get faster results, and helped produce hundreds of best selling books.

3 Takeaways For Your Best Seller

The compilation process from that first book is actually more work than writing a book with one author. We’ve also learned that the topic or niche of your book does not have to be a broad based book for everyone.

The key to producing a best seller lies outside the book. You do need to have quality…  your book represents you and must be good… However, the marketing secret is that your book will be purchased by people who have not yet read the contents. That’s who you sell to.

1. Start your marketing now. The most common mistake authors make is to put off marketing themselves and their book. This puts you behind before the book is published. If put a marketing plan in motion now, it will speed up your writing. It’s the best motivator I’ve found.

2. Focus on Being the Author. Most of the training I see for authors spends a lot of time explaining the publishing models and business of writing books the traditional ways. Successful authors understand that their unique contribution is their expertise.

3. Use Systems and Delegation. Our culture loves the story of the lonely writer taking a blank pad of paper and pen to his hideaway and slaving to write. Potential authors get this stuck in their head and then put off writing for years because they don’t have the time. Today, this is totally unnecessary. There are systems, methods and automation that will help you market yourself, produce a book that readers will love and create a best seller fast.

One of the systems I use for rapid creation is webinars. I put my ideas on slides and then invite my audience to watch as I explain systems and plans to create the outcome you are looking for.

Join me Tuesday March 8th for Idea to Best Seller in 90 days. I’ll elaborate on the points here, and show you the blueprint we use to produce a best seller fast.

There are a limited number of seats for the webinar. Make sure you reserve yours now so you can get on.