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Apr 06 2008

Why Blog? Reason No. 92: Book Deal

We see more and more stories about blogging with a paragraph like this:

Random House announces that it has purchased the rights to a book by
the blog’s founder, Christian Lander, an Internet copy writer. The
price, according to a source familiar with the deal but not authorized
to discuss the total, was about $300,000, a sum that many in the
publishing and blogging communities believe is an astronomical amount
for a book spawned from a blog, written by a previously unpublished
author.

Read the full story at The New York Times Web Site

That’s right. An author got $300,000 because of his blog.

Need any more reason to start blogging about you, your expertise, and your book?

Written by warren · Categorized: blogging, book marketing, write a book · Tagged: author promotion, blogger, book advance, book deal, book marketing, publishing

Apr 02 2008

How To Write Blog Posts

Authors who have no trouble writing a book ask me how to structure a blog post, what to say in a comment.

I personally just start writing (and my critics will tell you, I tend to ramble).

But Chris Brogran usually turns out some of the most readable and useful content on the net.. so let’s read what he has to say on the subject..

“How To Write an Effective Blog Post”

And if you are having trouble getting you book finished. Think about how these blog posts could be combined into chapters. Blogging will add value in the social media connected world, give you feedback from readers, and help you get your book writing done.

Written by warren · Categorized: blogging, book marketing, write a book · Tagged: author marketing, blogging, chris brogan, writing blog posts

Apr 01 2008

The Words You Say Will Sell Your Book

Alex Mandossian and Paul Colligan are my long time friends. I have watched them teach hundreds of authors and seen the results of their brilliant marketing minds.

Wednesday night, there are going to share their secrets during a special 2 hours teleseminar

“Podcast Monetization Roadmap”

Imagine how adding “show host” to your list of accomplishments will show others your expert status.

When you add this to your promotional arsenal, you will monetize your knowledge achieve recognition, sell
more books and have a lot of fun doing it.

The “Podcast Monetization Roadmap” is a revolutionary concept for selling more books (or info products) through the power of a Podcast and the multi-million dollar buzz that little iPod device has been able to receive.

But by utilizing Podcasts, you can interview top business leaders and publish your own Business “How To” Podcast on Apple iTunes Yahoo, and dozens of others Podcast directories – in just a few hours.

Here’s your private access link, click it now: http://BestSellerAuthors.com/podcash

Your VIP Discount Code is: “PC916” (Saves you $79 from the normal $99 tuition)

In just two hours, Alex and Paul promise to teach you:

  • Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.
  • 7 secrets to producing profitable Podcasting content in the fastest possible time.
  • 9 marketing channels for the Podcasters … and how to leverage each one.
  • The 6-Step Podcast Monetization Roadmap
  • How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.
  • At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.
  • * 7 steps to getting your Podcast audience to take the very actions you want them to take.

What If You Can’t Attend?

I encourage you to register with your VIP Code, even if you can’t attend this tele-training because you’ll get access to the recordings by the following day. That means you can listen to the call over-and-over again so you don’t miss a morsal of content!

We’ll even make it available via Podcast so you can get first hand-experience at the process.

Click the private registration link now and remember to type-in your VIP Discount Code so you’ll save $79 on your tuition cost.

I look forward to your posted comments here. Someday soon, we be hearing a lot more about you.

Written by Warren Whitlock · Categorized: book marketing, media publicity, online promotion, sell books · Tagged: alex mandossian, author audio, author video, book marketing, online audio, paul colligan, podcast

Mar 31 2008

Beef Up Your Book Promotion With Help From Bloggers

personality not included by tohit bhargavaWe’ve been watching the trends towards using the social media (blogs, podcasts, and online networking sites) to launch and promote you and your book.

Now Rohit Bhargava ups the ante with the promotion of his new book Personality Not Included

Rohit put out a call to bloggers and got 57 blog interviews for his book launch

As an author, should have a blog and post about you, your book, and your book launch and online promotion of our book.

To get started, I’ve got a FREE MARKETING STRATEGY COURSE

Written by Warren Whitlock · Categorized: blogging, book marketing, sell books, social media · Tagged: authors blog, blog interviews, book launch, book promotion, online book marketing, personality not included

Mar 31 2008

Authors Can Use a Blog to Get A Better Book Deal

We’ve been talking about a variety of ways a blog can help an author.

  1. Post your book as you are writing it
  2. Spread your meme and ideas faster
  3. Getting feedback so you can write a better book
  4. Networking with other authors and bloggers
  5. Getting ranked in the search engines
  6. Establishing your reputation in the social media

Now Jennifer Jones tells how bloggers did all this and more. Turning a blog into a book deal

Written by warren · Categorized: blogging, book marketing, publishing, write a book · Tagged: blog your book, blogging, marketing yourself online, memetics, spreading a meme, writing a book

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