Best Seller Authors

Book Marketing, Publishing, Author Resources

Connect Your Book With Real World

One of the few areas growing in publishing is the Blogoshpere. While others are shutting down, worried that e-books or the economy will kill sales.. the bloggers I know are talking about bigger advances, best sellers and respect from media and publishers.

How to connect with Bloggers.

There are millions of blogs and bloggers. The vast majority are splogs (blogs set up to spam) or static, underutilized locations with a few posts talking about themselves.

These are NOT the ones to talk to 🙂

Instead, meet the bloggers. They love to congregate. There is a blog meetup or seminar every week in some cities.

This is how Twitter Revolution got started. I wanted to connect with bloggers to promote books, found them online, at blogger conventions and on Twitter. I started using Twitter just to promote other’s books.

At a recent convention, I met Murry Newlands. He pulled out a camera and asked me about my book. You’ll see that I didn’t have one in hand.

Murray did not edit the interview.. put it up on YouTube and I just grabbed th code from them to embed here (a simple cut and paste).

Now I’ll add a link back to Murray to thank him and encourage him to talk about my book and this site.

Watch the video and see how easy this is:

http://www.murraynewlands.com/2009/10/warren-whitlock-an-interview/

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How Authors Can Have IMPACT.. Recording Available Now

Impact by Ken McArthur: Book CoverApril 30th, we are holding a FREE WORKSHOP FOR AUTHORS in Orlando.

To have more impact, Ken McArthur held a series of teleseminars with some of the speakers. You can listen to this one FREE here

Ken is the author of Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World

If you can make it to Orlando, be there. Ken’s event are wonderful for networking with those that can help your career. The event will likely be broadcast, but the real power of the network comes out during the breaks between the speakers where you meet the other attendees.

Follow @KenMcArthur on Twitter and look for the hashtag #IMPACT to follow the action

You CAN Judge a Book by it’s Cover

Best of 2008Amazon is talking about the Best Books of 2008 has an interesting list you may not have seen before.

The Best Cover Designs of 2008

Authors want to believe that the old adage “You can’t judge a book by it’s cover” means that they can overcome a lousy cover with great content inside.

Of course it’s true that the best writing, best advice, compelling story and secrets to a great life may be in a book with a mediocre cover… it’s also true that many books never get read because of the cover.

We teach authors that the cover, the distribution plan and above all, the marketing and promotion done by the author will largely determine whether anyone ever gets to read the material inside the book.

As an author, reader and publisher, I wish I could tell you different. I wish that worthy books, with important messages got out despite being ignored by the market. Sorry, that’s usually not the case.

Many great books never sell well, but the good news is that many authors, especially those with a sound book marketing strategy and online promotion system in place tell us that a book is the best thing that ever happened to them

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Is It Okay To Sell Your Books?

I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign.

I responded here

So typical of PR people. They want to follow some sort of rule in a marketplace that they can no longer control (not that they ever really could).

Do leads and subscribers you get from best seller campaigns work? Well, I get most of my new client that way, so I suppose I have some valid opinion on the subject.

Many of the authors (including some big names) do a lousy jog of taking care of new subscribers. You buy a book, give up your name see a bunch of offers and get tired really quick. Why type in your email address over and over?

In fact, most people don’t fill out all the registrations.. they just don’t want every gift. This is a good thing! It means that they readers that have just invested in a book on a subject, now are choosing you if they sign up for your mailing list.

This is your chance to shine. To give real value, and follow up with your new reader/prospect. They chose you, raised there hand, and said they were interested.

Should you mail a cross promotion on every book you get. NO WAY!

Be selective. Build strong relationships by telling your readers what you think is a good find for them. They will respect you for it and keep reading.

Book launch best seller campaigns should be one part of your marketing plans. Build reciprocity with the good authors you meet by telling your list about their books. (the Kevin Eikenberry post here is a example of this… I don’t post it to shill.. he’s an author I worked with last year, he called last week and I love what he’s doing.. will I make money from working with him?  I sure hope so, I want to hang out with this genius.)

How will you sell 4,973,217 books this year?

Why sell just one book at a time?

Readers benefit from what you offer in your book.

Why not help truckloads of readers at the same time?

http://BestSellerAuthors.com/truck

— Learn From Someone Who Did

While most authors struggle to get their book noticed, a few have discovered how to sell books in huge quantities.

Why not learn from them?

Here’s 2 must do actions that will explode your sales. (even if your book isn’t quite ready)

1. Register for the ZERO COST teleseminar here:

http://BestSellerAuthors.com/truck

2. Once you register, you get a secret page that will let you join a club.

Make sure you read that page to learn about a GIFT from Tim Ferriss (author of the New York Times Bestseller “The 4 Hour Work Week”

Both these guys broke out of the pack and achieved amazing results.

You will get results when you follow them.

Post a comment telling me what you are up to.. and don’t forget to include a URL where people can find you.

But first.. make sure you are on this call:

http://BestSellerAuthors.com/truck