Best Seller Authors

Book Marketing, Publishing, Author Resources

Marketing Your Book In Real Time

Best selling author David Meeman Scott’s new book will be out next week but as usual, he’s been marketing and promoting it for some time.

altReal-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is already a best seller. Readers have been anticipating it because he’s built his tribe of followers and engaged them in many ways over the past few years.

In this video, Scott shows how two companies took advantage of a news event as it happened. When you watch it, think about how you can jump on stories related to your book in real time.

Before You Pitch Your Book Ask How You Will Get ATTENTION

I stopped best selling author Jim Kukral in the hall at Blogworld Expo to get his ideas on how authors can build a business by getting attention.

Jim’s book ATTENTION! This Book Will Make You Money is full of ideas that will help any author get attention for your message and sell more than a few books

Market Your Book Like a Business

I’ve been holding off reading the NY Times Best Seller Conquer the Chaos till I knew I could give it some attention.  Well today, I got thinking that I’m going to see the authors next week and since I wanted to take the afternoon off, I sat down and read the whole thing start to finish.

CONQUER-THE-CHAOS

That was an accomplishment. Every time I read a good business book, my mind goes off in many direction with the ideas that come to me. The best books are the ones that keep my mind racing with ideas.

I knew that would happen with Conquer the Chaos. I’ve been using InfusionSoft for many years and all of the trainings, webinars and speeches from these guys are this inspiring. Sometimes, I sit down to do a task in Infusionsoft and come up with 3 more great ideas.

Today I forced myself to read the whole book. Still, I had to pause and write down two ideas.. one of which will likely add $30,000.00 to sales in the next week.

Should you read this book? Absolutely

Marketing Lessons for Authors

Now, for authors wanting to build an empire. Here are some takeaways from turning your book into a business

  1. Think of your book as a business. It is, whether you do or not
  2. When you see a brilliant marketing strategy like this, take notes (they were an instant best seller)
  3. Tie your book into a lead generation plan for other business
  4. Plan on spending more than you make on royalties to promote
  5. FOLLOW UP (read more about this in the book.. it’s where my $30k idea came from)

Are you building a business based on your book?

Best Business Books Are Best Sellers

Read Fast Company Article “13 Business Books That Will Blow Your Mind” here

Rich Brooks

President, flyte new media
Portland, ME

Rich listed some of the best books any business person could read. I’ve listed the titles here that are clients or friends (Dale Carnegie and Ayn Rand are the exceptions.. two people I wish I had met)

Seth Godin Learns that Publishing is Dead

tribes

Authors need to have a tribe to read what they write.

Publishers don’t build tribes, they print and distribute books.  This business model has served them well in the past when there were limits on ways authors could reach readers.  All authors and publishers would do well to study Tribes

Seth announced his intentions on his blog

Authors need publishers because they need a customer. Readers have been separated from authors by many levels–stores, distributors, media outlets, printers, publishers–there were lots of layers for many generations, and the editor with a checkbook made the process palatable to the writer. For ten years, I had a publisher as a client (with some fun self-published adventures along the way). Twelve bestsellers later, I’ve thought hard about what it means to have a traditional publisher.

Traditional book publishers use techniques perfected a hundred years ago to help authors reach unknown readers, using a stable technology (books) and an antique and expensive distribution system.

The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you. As the medium changes, publishers are on the defensive…. I honestly can’t think of a single traditional book publisher who has led the development of a successful marketplace/marketing innovation in the last decade. The question asked by the corporate suits always seems to be, “how is this change in the marketplace going to hurt our core business?” To be succinct: I’m not sure that I serve my audience (you) by worrying about how a new approach is going to help or hurt Barnes & Noble.

We know that publisher can still serve an author. If you have build a two way dialog with your tribe (say, you are on TV but have never blogged) then a large check from someone betting on your title to click with their distribution is a no-brainer.

Seth has been teaching us to build a tribe for years. Now he’s broke ties with the old model that used to serve him. No doubt he’ll do well.

What’s your strategy to build a two way dialog with your readers?