Best Seller Authors

Book Marketing, Publishing, Author Resources

Would you read a book with ads?

With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers’ profits? The surprising answer: ads. They’re coming soon to a book near you.

To understand why this is inevitable, consider the past few years. The historically staid and technology-averse publishing ecosystem has been ripped apart and transformed.

Take the first seven months of 2010 alone: In April, Apple came out with the iPad and quickly sold over three million units. Apple also launched its own proprietary bookstore, iBooks. In June, Barnes & Noble lowered the price of …

More at Wall Street Journal

Publish Your Book As An Experience

Publishing is not just pages in a book.

You know about ebooks, audio books and programs derived from books using video, multimedia and web technologies.

Now let’s rethink the reading/viewing/consuming experience. There are new tools coming that will allow you to put your book into a platform that creates a rich interactive experience.. so reader can pause and go deeper into an area, and for those of us who market, maybe BUY SOMETHING.

Here’s one I’m loving. Qwiki Now in Alpha, meaning that you may have to wait to use. In the meantime, watch this short demonstration and an imagine how readers will interact with your work

Qwiki at TechCrunch Disrupt from Qwiki on Vimeo.

Remember When Books Used Paper?

Coming Soon - Area e

I’ve been commenting on the supposed “game changer” iPad device that getting so much press this year. My quip is that it’s not going to be that significant.. that we’ve been seeing dozens of reports of other devices to read book on, some replace laptops, others upgrade the Kindle, and a few we’ve reviewed will do totally new things.

Here’s a current page from Borders. None of these are from Apple, B&N or Amazon. All we soon be available where you used to shop for old school books.

Is your book out in ebook format?

Velocity Micro Cruz ReaderVelocity® Micro CruzTM Reader

Velocity Micro Cruz TabletVelocity® Micro CruzTM Tablet

Kobo eReader Kobo e-Reader

Aluratek Libre eReaderAluratek Libre

Sony Touch eReaderSony® Touch

 

Sony Pocket eReaderSony® Pocket

How To Get My Coaching FREE (one time)

I help authors sell books, build a business and take their messages to the world.

We do that in two ways here.. a lot of free information on the web, and high paid clients. Unless I get a crazy idea to test new software and give away the paid consulting.

I am trying out a new webinar system for my private coaching sessions. So you get this same ME, hopefully a great show, and the fun of watching me bumble through with new technology (OK.. you can get that anytime)

The only catch.. I’m just doing this ONCE.. it will NOT BE RECORDED (no evidence if I screw up) and it is on SHORT NOTICE.

Friday at Noon Eastern (9am Pacific) on July 16th (yes, that is tomorrow.. I did say SHORT NOTICE)

Grab a slot here –> Warren’s free coaching session

I’m going to share some new tests from what is working on FACEBOOK, how partners are getting 10x the publicity on the MEGA SUCCESS DAY promo for next week and other freebinarific advice. I may talk about Twitter if you twist my arm.

I will answer ANY question… show any secret site.

You can still ask your question in a comment, on Twitter or whatever.. but you won’t get the real live me with a mouse in my hand showing you exactly what YOU need to succeed unless you register here

7 Mistakes First-Time Book Authors Make

Guest Post by Lee Pound
Lee will be our guest on Profitable Social Media radio on April 9th. Details on the Profitable Social Media show page

Welcome to the Lee Pound International web site.Over 500,000 books are published every year. Yet most of them will never be read by anybody. Instead they sit in the author’s garage or sit for a few weeks in a bookstore and then get destroyed.

Yes, as an author your job is to write your book. However, your job is also to get your book into the hands of your readers. Your job is also to give them a product they will want to read.

Most books fail because the author did a poor job of writing, designing and marketing. I’ve distilled these down into the seven biggest mistakes that cause this to happen.

Writing:

  1. Copying someone else’s material. This is called research. However, when you don’t talk about your own experiences with this material, you will bore your reader.
  2. No stories. Stories give a book its emotional content. They help the author sell his or her ideas by putting those ideas into a believable context.
  3. No call to action. The author must tell the reader what to do with the material he or she has presented.
  4. Poor spelling and grammar. This happens with the author does not make the investment to have the book edited by a professional.

Design:

  1. Bad cover design. If the cover is poorly designed, if it is full of clip art and weird type styles, it will look unprofessional and turn potential readers away.
  2. Bad interior design. If your interior book design is inconsistent, you will again look unprofessional.

Marketing:

  1. Waiting for someone else to market your book. First of all, your book is a marketing tool for your business. It represents you to your potential customers. This is true whether you are writing non-fiction or fiction. Your job is to get your book into the hands of your readers. You must speak, write, sign books, write blogs, send emails, and send out press releases since nobody else will do it for you.

Writing a book is a powerful way to establish yourself as an expert in your market. You are taking months to create your book. Take the time to make it professional before you publish it.

Lee Pound is a writer, book publisher, and writing coach. You can get more information about his programs at http://www.leepound.com. To get a free downloadable copy of his book 57 Steps to Better Writing, go to http://www.freewritingbook.com.