Best Seller Authors

Book Marketing, Publishing, Author Resources

The Future of All Marketing and Promotion

We had a wonderful discussion last night with a marketer who really gets the philosophy that will make anyone a success in promoting your book online.

You can listen to my interview with Trey Pennington on Social Media Radio

During our conversation, Trey and I traced the roots of what we teach back to one man. The great sales trainer Zig Ziglar. Trey and I both had the honor of speaking at Thom Scott and Bob Burg’s Extreme Business Makeover back in April. I got a photo with Zig. Trey was smarter and brought along a video camera.

You can read Trey’s account here.. and I’ll add the video of the source for our secret to marketing here

Twitter Is the New Search Engine Choice

Reading tweets and stories that @Biz reported that Twitter search is up 33% in a month (and it’s a month old data). So I started exploring related posts.

SearchEngineLand does a great job of analyzing it (using the month older data)

Twitter does 18 billion searches a month, working off the 600 million per day figure? Williams said the monthly figure is closer to 19 billion.

How’s that compare against the major search engines? Working off comScore figures from December 2009 for worldwide search queries, we have:

  • Google: 88 billion per month
  • Twitter: 19 billion per month
  • Yahoo: 9.4 billion per month
  • Bing: 4.1 billion per month

Where do you search?

Do You Want MEGA Success?

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On July 21st, millions of readers will get an email about a book that can change their life forever.

We’ll ask them to order a copy from Amazon.com.. and maybe send another as a gift to a friend.

Ordering a book is easy, inexpensive and can bring a tremendous value on its own, but we know how busy people get.. so we want to make sure they have a reason to buy the book on this day and have assembled more life changing audio downloads, eBooks, courses and SUCCESS information we can from dozens of partners who have their own great content.

The result will be a best seller rank, allow author Barbara Hofmeister to publicize here work at a new level.. and thousands will get the opportunity to connect with new ideas from Barbara and our many partners.

The book is called To Be or Not To Be – The Choice is YOURS! .. More than a motivational book, it can be an action plan that will help you roadmap your life.

Mark your calendar for July 21st. It’s MEGA SUCCESS DAY.. better yet. Go to the MegaSuccessDay Facebook Page now and click the LIKE button to see more exclusive content there.

Where ‘Six Degrees’ is Wrong

It’s fun to play the Kevin Bacon game and explore the connections between movie stars.

The game is based on the idea that you can reach any person on Earth through six other people. Studies and experiments in connectivity and networks are good ways to build the case that the more connected we are, the happier we will be, the more we’ll get done and the world will be a better place.

That’s the good part.

Sunday’s New York Times carried a piece with the headline “Twitter, a Close Knit Network” .. reporting on a study done by Sysomo (read the study to get the real facts.

Problem is, they concluded that

If Kevin Bacon had a Twitter account, he would most likely be within six degrees of separation from nearly everyone else on the site.

On Twitter, movie star numbers don’t count. It’s likely that Kevin Bacon would look much more connected but assuming he doesn’t find the time to have a conversation with millions, it’s not likely those connections would make much of a difference.

A lot of the science, surveys, ratings and calculations we’re seeing in studies about Twitter are using old school broadcast media assumptions on what it takes to spread a meme.

They assume that if someone has a lot of follower, those followers are reading what gets posted and counting it that way.

The calculation of “average number of degrees of separation” is interesting and does point to us getting better at interconnecting through technology, but seems to me to rely too much on the old idea of treating the mass as a group instead of realizing that we each have our own network and belong to many more now.

It’s as if a TV or radio station bragged that were reaching every person in their coverage area.. regardless of whether they ever turned on a set or tuned in

We Are Getting More Connected

Local-ness of the Twitter network

The connections that matter are much closer than the ones the “trace the six degrees” people are counting. We are forming tighter bonds with people in our networks buy communicating more frequently and letting them in on more of our lives.

Add this to the technology that allows each of us to spread or share a meme or message to more connections and you get the most powerful group of interconnected social networks ever.

And some fun.

Do you feel more connected? Will you have more real friends 5 or 10 years from now? Post a comment and let me know how you connect.