We had a wonderful discussion last night with a marketer who really gets the philosophy that will make anyone a success in promoting your book online.
You can listen to my interview with Trey Pennington on Social Media Radio
During our conversation, Trey and I traced the roots of what we teach back to one man. The great sales trainer Zig Ziglar. Trey and I both had the honor of speaking at Thom Scott and Bob Burg’s Extreme Business Makeover back in April. I got a photo with Zig. Trey was smarter and brought along a video camera.
You can read Trey’s account here.. and I’ll add the video of the source for our secret to marketing here
Zig Ziglar sounds like he is quoting from “Naked Marketing.” Q: What is marketing? A: Satisfaction of needs and wants. “It's not what YOU want. Make sure your customer gets what HE wants.” rg
think you got that backwards. Zig's been saying that for at least 40 years.