We had a wonderful discussion last night with a marketer who really gets the philosophy that will make anyone a success in promoting your book online.

You can listen to my interview with Trey Pennington on Social Media Radio

During our conversation, Trey and I traced the roots of what we teach back to one man. The great sales trainer Zig Ziglar. Trey and I both had the honor of speaking at Thom Scott and Bob Burg’s Extreme Business Makeover back in April. I got a photo with Zig. Trey was smarter and brought along a video camera.

You can read Trey’s account here.. and I’ll add the video of the source for our secret to marketing here