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Aug 30 2009

Guest Article: Sell More Books with a Successful Viral Video

Viral videos are a great way to sell books.  According to Wikipedia “A viral video is a video clip that gains widespread popularity through the process of a Internet sharing, typically through email or a Instant messaging, blogs and other media sharing websites. Viral videos are often humorous in nature”.

There are three key points to consider when creating a viral video campaign:

  1. Provide great, but ambiguous, content – Everyone loves to hear a great story. But in a viral video, the story has to be short (less than three minutes). Don’t think of creating a video that will sell your book, think of a video that will keep people entertained.
  2. Generate a “residual” fan base – Once your video is built you can integrate other social media tools to build a user base and communicate with them.  To do this, follow the lessons learned in Social Networking for Authors-Untapped Possibilities for Wealth. It could be as simple as a subscribe link that notifies users of your updates.
  3. SEO it– Your video has to be easily discovered through YouTube search and other popular online video sharing sites. Videos
    should have clear titles, an accurate description and appropriate
    keyword tags so that they can appears correctly in a YouTube search and
    targeted specifically.

A good viral video will spread over the Internet like wildfire. See the
top 20 viral videos circulating around the Internet now at:

http://viralvideochart.unrulymedia.com/

Check out this viral video I created for an author during the last
presidential election. It got great coverage. The video is ambiguous
but gets people curious as to what is coming next. A typical viral
video will cost about $2,000 but will be a great return on your
investment if it works properly:

http://revver.com/u/jspinx

Michael Volkin is the author of the new hit book: Social Networking for Authors-Untapped Possibilities for Wealth. His book can be found at SellaTonofBooks.com

Written by Warren Whitlock · Categorized: blogging, internet training, online promotion, social media

Aug 24 2009

Will The Book You Buy Today Save A Child’s Life?

Think, Write & Retire by Dr.ManiDr.Mani, the infopreneur/heart surgeon, has written a fantastic book called

“THINK, WRITE & RETIRE : How To Turn Words Into Wealth – Easily!”

It has received glowing testimonials from great business owners around the world.

What’s even nicer about it is that ALL Profits From Book Sales Will Go To Fund a Child’s Heart Surgery!

When you buy a copy of “Think, Write & Retire” on launch day, August 25th, 2009, you will not only get a nice guide to becoming an infopreneur – You’ll Also Be Helping A Child Live

And to make that decision a ‘no-brainer’, Dr.Mani is throwing in some bonuses, gifts and goodies with a retail value of over $600 when you order his book on launch day.

The idea is to rocket it on to Amazon.com’s HOT 100 list, get more visibility for it, and in the process, raise more money for charity.

YOU can be a part of this event – order your copy from Amazon.com today, then pick up your gifts at http://budurl.com/manibook

Written by Warren Whitlock · Categorized: amazon, internet marketing, make money online, online promotion · Tagged: best seller campaign, dr mani, think write retire

Aug 24 2009

What Century Are You Writing For?

Books have been around for a long time… but we know publishing is changing. Maybe faster than we ever imagined.

Just a few years back, we looked at the publishing industry and saw it was ready for change. We’ve used online promotion techniques to greatly increase the results for our authors. We know that when marketing a book today, it is not enough to print it and hope people find it… but are we changing fast enough

Video gives some more food for thought on what we face today. We’ll be exploring new media, new outlets, and a paradigm shift in the way authors establish themselves as experts, communicate with readers, and turn your book idea into more than just a best seller… these tools will help you create a business from your book.

Did You Know? from Amybeth on Vimeo.

book marketing, author promotion online

Written by Warren Whitlock · Categorized: book marketing, internet marketing, online promotion, publishing, social media

Aug 19 2009

GUEST ARTICLE: How to Make the Press Interested in You and Your Book

I can’t believe the number of authors I hear on the radio that get stumped by questions the host asks about their own book. Here is a tip that will not only make you sound better on the radio, but will make it easy on the press to want to pick you to interview as opposed to the hundreds of other books all competing for air time.

Write about 12-15 questions you would like the radio show host to ask you while on the air. After the questions are written, copy them onto a separate document and write the answers to those questions. Now you have two documents, one with questions and one with questions and answers. The one with questions will go to the radio show host (or other press) and the one with the answers will be your copy to have on standby during the interview. On the document with questions, put in parenthesis after each question how long the answer will take. For example: How long did it take you to write the book (answer takes 1 minute 30 seconds). This will greatly help the radio show host know how long each answer should take and helps the producer know long the interview will last.

Picture 50 books on a producers table, 49 of them are just authors looking for an interview. The host will have to read the books, develop the questions and make a timeframe for the interview. The other one is yours, with a list of questions and an exact time frame of the interview length. You are doing the work for them and they are more than likely going to pick your book out of the bunch.

To get some radio interviews right now, go to www.BlogTalkRadio.com and contact some of the hosts with your new list of questions and watch your book sales take off.

For more tips and tricks on how to sell a ton of books, go to Michael Volkin’s new website SellaTonofBooks.com and purchase Social Networking for Authors-Untapped Possibilities for Wealth.

Written by Warren Whitlock · Categorized: media publicity, sell books · Tagged: authors, Press, radio show interviews

May 22 2009

Do Authors Use Twitter?

books imageAs the author of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online you would suspect that I use Twitter a lot.

But what about other authors? Do you need to be on Twitter?

Mashable, The Social Media Guide has talked about 100’s of authors using Twitter.. now list 70 Authors Active on Twitter (not just me 🙂

Written by Warren Whitlock · Categorized: book marketing, online promotion, social media · Tagged: authors of twitter, mashable, twitter

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