Expect announcements and demostrations next week at BEA (Book Expo America) of Espresso Book Machine
Imagine a POD (print on demand) press in every bookstore…
How Much Should an E-Book Cost? – NYTimes.com
Silly cost accounting at work.
Publishers and commentators are arguing over pricing models as if they get to choose what will happen in the market.
I say.. let the market decide..
What say you?
How Much Should an E-Book Cost? – NYTimes.com
Publishers and authors say it is much more complicated than the cost of paper and shipping. The lower e-book price “is not sustainable,” said Mr. Baldacci, whose novels regularly rise to the top of hardcover best seller lists. If readers insist on cut-rate electronic books, he said, “unfortunately there won’t be anyone selling it anymore because you just can’t make any money.”
Publishers are caught between authors who want to be paid high advances and consumers who believe they should pay less for a digital edition, largely because the publishers save on printing and shipping costs. But publishers argue that those costs, which generally run about 12.5 percent of the average hardcover retail list price, do not entirely disappear with e-books. What’s more, the costs of writing, editing and marketing remain the same.
Technorati Tags: ny time, e-book retailing, publishing, book marketing
NY Times Best Seller is a Manifesto on How to Market Your Book
I just heard from Michael Port confirming that his new book The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again is another New York Times Bestseller.
Warren, you seriously rock. You can’t begin to imagine the gratitude I have for your support. The reason The Think Big Manifesto is now a New York Times Bestseller is because of the work we do together. It’s an honor to work and play with you. Thank you so much.
In a word: Collaboration.
While Michael and I are friends and will no doubt work together again, I’m done with asking you to buy right now.. but I’m not done learning from what Michael shows us in The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again so the reason I’m recommending the book today is to share with you how this will
- Increase the size of your thought.. and therefore the OUTCOME of what you do
- Show you a model of how to market a book today
- Inspire you in your own collaborations
Everything Michael Port does online is professionally produced, graphically stunning and engaging. This is not the work of an author trying to get a web site up in his spare time. You can see how he has brought in professional all the way.
You can do this too.
You may not have the budget or resources of a Michael Port, but you do have a network.. we ALL do. Reach out to those you know, and don’t be afraid to make new connection with authors, publishers, marketers and trainers. I’ve discovered that EVERY AUTHOR.. no matter how big.. is excited to meet someone that has read their books. Imagine how you appreciated hearing from a reader.. and how much more FUN that is for an author who gets that experience thousands of times. You never get tired of it.
With rare exception, I’ve made a instant connection with big name authors by
- Buying and reading their latest book
- Going somewhere they are and thanking them. (It works with email and Twitter too.. just more fun in person).
All good collaborations and cross promotions begin this way. Someone reaches out to another to help them. Very few of the great authors I meet start off by begging for help with their book. The “help” can be small.. buying a new book you see being promoted, passing on a link to their web site, writing a review on Amazon or telling your list of readers about a book.
Once you do a favor.. without expecting anything in return, you unlock the Law of Reciprocation. Funny, the best way to build a network of people helping you is to NOT ask them to help you 🙂
If you haven’t got your copy of The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again get it today.
This is a manifesto of collaboration. It is not about one person thinking big alone on the island of their dreams. It is about one person thinking big and showing others how to think big and so on and so on. In fact, inspiring others to think big is perhaps the single most important act of any one individual becoming a Big Thinker. Each newly-minted Big Thinker will necessarily bring more into the fold. To think big is to desire, above all else, to help others to think bigger about themselves and what they can do in the world; Thinking big is about coming together with other Big Thinkers to do big things in the world. It is about building a community of Big Thinkers.
Study Michael Port’s website to learn more about his books and other activities. You may find something more you want to study.. and you definitely will see a model for success in marketing and book promotion.
Then let’s all collaborate in something BIG
Technorati Tags: book marketing, michael port, nytimes, new york times bestseller, think big
They sold the “O” in “Lost” .. boldly grow in the new frontier
Want to buy a vowel?
Last week episode of “Lost” had a surprise in the opening credits.
A constellation of stars and the U.S.S Enterprise flying out of the letter “O”
Tonight, on my Social Media Radio Show, we will talk about cross promotion, causes and how YOU can get your own brand recognized online.
Paramount paid a fortune to have “Star Trek” on this hit TV show.. my guests will share how you can get ZERO COST promotion in a huge movement that is coming soon.
Get your FREE Account on BlogTalkRadio so you can participate in the live chat
Technorati Tags: star trek, lost, ged999, good energy day, online marketing

How Authors Can Have IMPACT.. Recording Available Now
April 30th, we are holding a FREE WORKSHOP FOR AUTHORS in Orlando.
To have more impact, Ken McArthur held a series of teleseminars with some of the speakers. You can listen to this one FREE here
Ken is the author of Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
If you can make it to Orlando, be there. Ken’s event are wonderful for networking with those that can help your career. The event will likely be broadcast, but the real power of the network comes out during the breaks between the speakers where you meet the other attendees.
Follow @KenMcArthur on Twitter and look for the hashtag #IMPACT to follow the action
- « Previous Page
- 1
- …
- 23
- 24
- 25
- 26
- 27
- …
- 46
- Next Page »