by Warren Whitlock | Feb 11, 2008 | blogging, Book Marketing, media publicity, online promotion, Selling Books
I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and...
by Warren Whitlock | Feb 10, 2008 | Book Marketing, online promotion
In 1995, FastCompany debuted with this cover. We knew that computers were more than number crunching machines way before that and use out PC’s to connect with modems to BBS (bulletin board systems) and send messages about topics of interest (mostly tech, but...
by Warren Whitlock | Feb 4, 2008 | blogging, Book Marketing, online promotion, Selling Books
I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign. I responded here So typical of PR people. They want to follow some sort of rule in a marketplace that they can no...
by Warren Whitlock | Feb 4, 2008 | Book Marketing, online promotion, Selling Books
For a limited time, I’m offering a FREE TRAINING CALL for anyone wanting to use Audio or the AskDatabase on their web site. 1. Audio Generator is the simplest way to add audio to any web site. You can use it to send audio postcards, enhance the reader sign ups...
by Warren Whitlock | Feb 4, 2008 | Book Marketing, online promotion, Selling Books
Kevin Eikenberry’s best selling book Remarkable Leadership has been doing well, now it will be a mega best seller using a great book marketing campaign. Take a look to see how well this secondary launch has been set up.. and if you don’t already have a...
by Warren Whitlock | Feb 3, 2008 | blogging, media publicity, online promotion
Blogs and social media continue to rise in their power to dictate the conversation. Read this story about Target’s blunder and remember it the next time you wonder if a blog will help you reach more readers...
