Book Marketing, Publishing, Author Resources
Author, friend and frequent promotion partner Peter Fogel was interviewed this week
Watch Peter Fogel here talking about his book If Not Now.. Then When
Important Lessons:
1) Once you are an author, you are the recognized expert
2) Your expert status is permanent. Peter’s book is 3 years old
3) You can reinvent yourself at any time… and look forward to it.
We’ve talked about the expert status you get when you are referred to as the author of a book.
Authors that speak get higher fees (one client recently reported a 500% increase in his speaking fees since his book came out) and entrepreneurs tell me they get more lead of a higher quality when prospect read their book.
Now we are seeing an attorney go from successful practice to nationally known expert. Alexis Martin Neely, author of “Wear Clean Underwear” is being interviewed on radio and TV and dozens of blogs and podcasts.
Legal Marketing pro Dennis Kunkler calls the the “catagory of one” on his Grow My Law Firm blog
“..this book is an “ultimate business card.†Who would not want this woman representing their family? Hiring her has nothing to do with the firm she works at, who her associates are, where she went to school or what organizations she belongs to. Alexis Martin Neely has created a “category of one.†If she were in your marketplace competing in the “Family Law†arena, all she would need to do is promote her book or somehow get it into her prospective clients’ hands.”
Whether you are an attorney/professional looking for a great marketing example (or for Family Practice, a great gift for clients) or any parent who wants the best future for children, Check out “Wear Clean Underwear: A Fast, Fun, Friendly – and Essential – Guide to Legal Planning for Busy Parents”
I’ve been following Essential of Trading author John Forman’s excellent blog about his book, investing and human nature.
His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)
John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge
There are two lessons for authors and their book marketing:
If you do invest or trade, you’ll find clear advice from John Forman. If not, read the blog post and replace “trading” with “book marketing”
The advice is the secret to book marketing success
When you are doing it right, life as an author can be the ultimate lifestyle.
If this doesn’t yet describe your life, could be that you are trying to do things that an author should not do.
When you begin to focus on your highest and best use of time, and outsouce the rest, you will start see rapid growth immediately.
There is a lot of talk about outsourcing these days. Best seller books suggest having someone do any repetitive task at a fraction of the cost of doing it yourself, freeing you to work on your book, or just enjoy the lifestyle you should become accostomed to.
Have you tried outsoucing in the creation, marketing, publishing and sales of your book?
Perhaps you’ve had some of the same experiences as me getting through the learning curve to profitablity.
I was struggling until I found out about “The Outsource Compendium” with you can down free.
I was so impressed with Jeff Mills, I arranged for him to do a webinar. You can sign up free, and get a copy of the ebook today.
What are your thoughts on outsoucing for authors? Leave a comment here. I’ll be reading them (I don’t outsource ilstening to you) and will respond
Technorati Tags: outsourcing for publishers, help for authors, self-publishing
You know it can be very frustrating it can be to get the momentum going with all the other things going on in your life.
What if I could show you 7 simple strategies that you could use right now, to work less, but still get more done when it comes to writing or marketing your next project?
My special Guest, Jeff Mills wrote The Outsourcing Compendium on for a webinar presentation revealing his outsourcing secrets that will free up your time, allow you to work less and even get more publicity
WHAT IS A WEBINAR?
A webinar is a live presentation, similar to a teleseminar. You will login to a presentation using your computer and watch the presentation, right on your monitor.
You’ll listen to the presentation, right over your phone, or through skype if you live outside the USA.
You can sign up now for FREE. You will get a pass to the webinar with Jeff Mills, plus a free copy of The Outsourcing Compendium
Technorati Tags: outsourcing, book writing, ghost writier, virtual assistant, editing help