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May 16 2010

Coming Up With a USP for your Book

Some have said “The world does not need another book”..

This is somewhat true, as we already have more books than any one person could ever read.

However, the world does need to know what’s unique about YOU.

GetPublished.tv talks about finding your unique selling point

Written by warren · Categorized: book marketing, write a book · Tagged: author usp, book promotion, getpublished.tv

May 04 2010

Facebook Marketing Expert on Profitable Social Media Radio

Mari Smith Warren Whitlock Facebook social media marketing expert Mari Smith will appear on this week’s Profitable Social Media radio show with Warren Whitlock and Edward Phillip.

Show host Warren Whitlock said “We started this show when we wrote the first book on Twitter. Mari was with us back in 2008 and started teaching and speaking Facebook about the same time as Deb Micek and I wrote Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online 

Mari is on of the co-authors of the best selling book on Facebook marketing Facebook Marketing an Hour a Day and will join us to answer your questions about Facebook advertising and growing your Facebook social network.

The show will air Friday May 7th at 7 PM Pacific Time. Log on to http://BlogTalkRadio.com/warren to hear past episodes, register for the free chat session and network with our guests and listeners.

Facebook Marketing an Hour a Day (ISBN: 0470569646) is available at bookstores everywhere.

Profitable Social Media Radio has a Facebook page at http://Facebook.com/SocialMediaRadio. The show is available online at http://BlogTalkRadio.com/warren

Written by warren · Categorized: best seller books, facebook for authors, Press Release, social media · Tagged: 0470569646, facebook marketing on an hour a day, mari smith, profitable social media

May 04 2010

How To Write the Perfect Article

Guest Post by Dr. Daisy Sutherland

I chose Dr. Sutherland from the authors visiting this blog as my Blog Reader of the Day. After visiting her web site, YouTube channel and Facebook page, I just had to share some of her writing with you.

Dr. Daisy Sutherland - EzineArticles Expert Author

Now that I have your attention, I must confess that a PERFECT article does not exist, but I will share tips that will make your articles more enticing and enjoyable.

If the articles you are developing are meant for marketing of your business it is important that they are informative and of the highest quality.  Remember the articles you produce will be a reflection of your business and service or product that you provide, so let’s keep the following tips in mind:

  • Share your knowledge: Write about what you know, the article will flow nicely and will be easier to write.  If you are writing on a topic you are unfamiliar with, be sure to research, and write the article when you are confident on the topic.
  • Make an outline: When developing an article it is important to plan, and write an outline first.  Doing this will ensure that your article flows nicely and will keep the reader enticed and motivated to continue reading. Nothing is more annoying than reading an article that is scattered without a flow that is necessary, it is not only confusing, but it will more than likely not get read and your goal is to have your articles read, right?
  • Be informative: Many articles are meant to share information whether it is teaching, how-to or inspiration. When sharing information, share examples that the reader can associate with. This can be in the form of stories.  Think back to the text books you read in school; sure they were informative, but they were also very BORING.  Be witty in your articles and your readers will crave more.
  • Avoid sales pitches: No one wants to read an article that has a sales pitch through out its content.  If you must add a link, add it to the end or add a resource box or area.  The resource area can include your name, title, as well as website information.

Writing a perfect article will not be difficult if you put some effort into it, and simply let it flow.

Dr. Daisy Sutherland is the Founder/CEO of Dr. Mommy, LLC. Her passion for helping others succeed in life has turned into her mission. With her writing services, development /management of web-sites as well as marketing she is helping individuals discover the mastermind within themselves. Helping the online and offline business person succeed. For more information visit: http://drmommywrites.com

Written by warren · Categorized: blogging, internet marketing, media publicity, online promotion, write a book · Tagged: article marketing, drmommy, online writing, writing articles

Apr 19 2010

Blog To Book Writing a Best Seller is an Idea From 1980’s

I read best selling author David Meerman Scott’s excellent blog because he not only agrees with what I teach authors about creating a best seller campaign.. but he does it better than just about any author.

Today he posted and excellent post and inspired me to watch an hour long presentation video and read more on the interviews he did with other best selling authors like Seth Godin.

The Little Big Things: 163 Ways to Pursue EXCELLENCEMy favorite concept is one we’re using more and more in out best seller book marketing campaigns.. that is giving away great content to attract readers. David went to one of my all time favorite authors, Tom Peters and got two excellent examples of blogging to book writing.

You can easily see how Peter’s latest book, BIG comes from 163 blog posts that were posted as free content on the web.. but you might not have known that the huge hit of 1982 was developed in much the same way.

Tom Peters is a prolific author and very successful. David Meerman Scott is on his way to being just as successful. Watch this video and see how you can model what they have done in your own book marketing and promotion

David Meerman Scott interviews Tom Peters from David Meerman Scott on Vimeo.

Written by warren · Categorized: best seller books, blogging, book marketing, online promotion, publishing, sell books, write a book · Tagged: best selling author, david meerman scott, in search of excellence, seth godin, tom peters, write a book

Apr 10 2010

Best New Ideas for Author Facebook Pages

Every author need a Facebook fan page.

After posting Kristen Eckstein’s article on Why You Need a Facebook Page, we got requests for more information on exactly how to create a page and what to put on it.

We heard you and there will be more Facebook Page for Authors post coming.

Get inspired with Amy Porterfield’s example for the best selling authors she has worked with

Written by warren · Categorized: best seller books, facebook for authors, online promotion, social media · Tagged: amy porterfield, best selling author facebook, books on facebook, t harv ekar

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