Best Seller Authors

Book Marketing, Publishing, Author Resources

Book Marketing Blogs, a Resource for Authors Doing Online Promotion

Whether you are writing, publishing, or promoting a book or e-book.. even if it’s just in the planning stages, there are many resources online to help you get started.

Get started now with our FREE course for authors teaches book marketing for anyone with an e-book or book.

Jennifer MatternHere’s another resource.. authors and publicists put up blogs, sharing their ideas on book marketing.

Jennifer Mattern, owner of JH Mattern Communication is one such blog:

All Book Marketing is a book marketing blog addressing book
publicity and promotion issues from getting media coverage for a new
book to overall author publicity and tactics for increasing book sales.

The blog is designed to be a marketing resource for authors of print
books (including self-published books) as well as e-books. All Book
Marketing will cover a variety of writing styles and genres, offering
book marketing tips for anything from nonfiction books to novels to
children’s books.

Take a look at her resource page for more book marketing ideas

Best Way to Get Great Reviews of Your Book on Amazon

Most authors today depend on Amazon for a large part of book sales.

You will sell more books when you have your book reviewed on Amazon. Here’s some tips.

Build your network on Amazon.

Set up a profile, add a blog, make sure you have a photo and links to your email and web site. The more people who know you, the more opportunities there are to cross promote and build readership. People don’t just buy or read one book, and the ones who buy the most are already networking with author authors like you.

Review other good books in your niche.
Add a review of books you read, expecially for authors you know. There is a link on each book page (Here’s the link for “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online”). You need to be logged in to Amazon, then

  1. Click that you are over 13 (I’ll assume you are, but answer truthfully)
  2. Clcik on the number of stars you want to give the book. (I almost always choose 5 stars because I only pick books I love)
  3. Enter a Title. This is the headline, so make it interesting. One key point, with keywords, or maybe a question
  4. Write your review. You can upload a video. This have tons of “search engin cred”.. make sure you write to readers sharing an honest point or two about how the book will benefit them
  5. If appropriate, put a link to your book, or any other product on Amazon. No hype, no sales pitch.. but a link will let people read more
  6. Add Tags.. VERY IMPORTANT put the keywords that will help readers find this book, and the link to your profile

You CAN Judge a Book by it’s Cover

Best of 2008Amazon is talking about the Best Books of 2008 has an interesting list you may not have seen before.

The Best Cover Designs of 2008

Authors want to believe that the old adage “You can’t judge a book by it’s cover” means that they can overcome a lousy cover with great content inside.

Of course it’s true that the best writing, best advice, compelling story and secrets to a great life may be in a book with a mediocre cover… it’s also true that many books never get read because of the cover.

We teach authors that the cover, the distribution plan and above all, the marketing and promotion done by the author will largely determine whether anyone ever gets to read the material inside the book.

As an author, reader and publisher, I wish I could tell you different. I wish that worthy books, with important messages got out despite being ignored by the market. Sorry, that’s usually not the case.

Many great books never sell well, but the good news is that many authors, especially those with a sound book marketing strategy and online promotion system in place tell us that a book is the best thing that ever happened to them

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Be “The Author Who Cares” to Set Yourself Apart in Your Book Marketing

Roger Parker asked me to speak to his private group of guerrilla marketers about book marketing and self promotion using social media.

I’ve been a fan of Jay Conrad Levinson and member of the Guerrilla Marketing Association, but I wondered about doing this as publicity. After all, there wasn’t a link I could share and promote the call to my mailing list or social media friends.

Roger is a friend, so of course I said yes and thought of it as a favor for someone that may connect me with resources later. Following the Law or Reciprocity I knew that I did not need to track this to immediate sales, I give where I can and know it wilil pay of in the long run.

I got more than I bargained for.

Roger did an excellent job on the interview and helped bring out some vital information for his group. Then he blogged about one tip I gave him about using Amazon in a new way. I linked back to that and tagged Roger’s site on social media.

I have been doing several interviews a day for my new book Twitter Revolution, so I’ve not been working the online promotion for book marketing as much. But today, I had a moment to search on my name (I recommend this for all authors in my free course at http://BookMarketingStrategy.com).

#1 is still my named site. #2 out of 30,000+ links was Roger Parker’s Blog

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Big Seminar Final Report for Warren Whitlock in Atlanta

The Internet Marketing event in Atlanta this week brought hundreds of marketing professionals together to discuss the best practices for marketing books and websites.

BestSellerAuthors.com is just one of the many web sites featured in the training where we used social media like Twitter.com and out Twitter radio show to talk to the experts.

Here’s Warren Whitlock‘s goodbye from Atlanta.

The next Big Seminar will be in Las Vegas

big is over on 12seconds.tv