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Jan 27 2010

Security Note: This Site is Safe… What We Learned

You may have recently seen a Security Warning for this site.

DO NOT WORRY.. WE ARE SAFE… we did not spread the infection.. but learned a valuable lesson we need to share here:

We have WordPress Blog software installed in an unused folder and it was not up to date.

Hit by badware which we removed and clean up. Days later, we were still seeing the warnings due to caches. MORAL: Keep you blog software up to date. We would have saved hours of work had we installed timely updates.

Read more about preventing badware on your site

A MUST READ for WordPress blog owners


Written by Warren Whitlock · Categorized: blogging, online promotion

Jan 26 2010

Submit Your Novel To Win Cash: The 2010 Amazon Breakthrough Novel Award:

Amazon Breakthrough Novel Award

Amazon.com, along with Penguin Group (USA) and CreateSpace, is pleased to announce the third annual Amazon Breakthrough Novel Award, the international competition seeking the next popular novel. For the first time, the competition will award two grand prizes: one for General Fiction and one for Young Adult Fiction. The 2010 competition is open to unpublished and previously self-published novels waiting to be discovered. Each winner will receive a publishing contract with Penguin, which includes a $15,000 advance.

Manuscript submissions are now being accepted through February 7, 2010, at 11:59 p.m. (U.S. Eastern Standard Time), or when 5,000 entries have been received in each category, whichever is earlier.

Go to www.createspace.com/abna to register and submit your manuscript following the instructions on the entry form.

Written by Warren Whitlock · Categorized: amazon, book marketing, publishing · Tagged: novel award, sell fiction, sell my novel

Dec 30 2009

Wishing You a #Happy10 (Happy New Year 2010: The Year of Giving)

As we prepare to go into 2010 I want to share with you how we can make a real difference and help each other.

This time last year I had an idea to give away some gifts for New Year’s Day.  I wrote this blog post on Twitter Handbook and started using the #Happy09 tag on tweet for a little contest.

Soon it seemed that everyone on Twitter was using #Happy09 and it became the most popular term on Twitter for 3 days.

We had a lot of fun, and soon went way beyond the contest to talk about what we thought was really important.. conversations, relationships, happiness. I ultimately gave away the gifts to April Tara when she asked if it was okay to share all the gifts (April got the message! Read her post about it here).

Since #Happy09, I’ve heard from the people involved many times. New friendships were made, joint ventures started and even some new clients for myself and others, but Twitter has grown by over 1000% and it’s very unlikely that we’ll ever see this again.

But why not try?

Yesterday, I got thinking of what would make for a great #Happy10. The hashtag (that’s the made up word staring with #) was easy enough to come up with and I felt a contest wasn’t right. What we need today is a way to share the spirit of GIVING that makes social media perfect for authors and others sharing a message.

The Go Give Book Cover
For every business person that want to succeed in the age of social media

I connected with @ThomScott, Colleague of @BobBurg who co-authored the best selling book The Go-Giver with John David Mann. Thom is one of the most giving people I know. I asked if he and Bob could join me on Friday night for my Twitter radio show and do a special on  giving and show an example of how Twitter users are going to give more in 2010. Thom and Bob said yes and the #Happy10 idea was good to go.

We will have lots of examples of authors, business people and entrepreneurs who have used GIVING to get more results in marketing and can say they have a more fulfilling life. I’ll also be asking Thom and Bob about their philosophy of book promotion and how they have sold hundreds of thousands of copies of Bob’s books and made multiple best sellers.

Important Notes for Authors, Book Marketing and Others Promoting on Social Media

What you’ve read above is exactly what happened. I didn’t have to rent space, pre-order equipment or get an approval for Twitter or a government agency. More important.. I absolutely did not, and will not set hard and fast rules about how the promotion needs to go.

I have objectives.

I want to see my readers, listeners and everyone get the message of “giving”

I hope to see Bob and Thom sell a few more books and some people remember the radio show

It will be nice that some new people read this blog post and notice what business I’m in

That’s about it. All this will happen and MORE. I can imagine hearing stories in comments here, tweets on Twitter and likely will run into people during the next year who will say “Hi Warren.. You don’t know me but I watched #Happy10.” I also fully expect to see an outcome I have not thought of. I know this can happen because it always does.

Social media marketing is not something you can or would want to completely control. The thousands (and sometimes millions) of people that get involved will have ideas you could not dream of and will carry your message far beyond what you expected.

Please join me in sharing #Happy10. All you have to do is add “#Happy10” to any tweet you think appropriate. There are NO RULES… If you have an idea of how we all can give more for 2010.. more value, more service, more love, more sharing, more content.. just tweet them to me (use @WarrenWhitlock in the message if you want to make sure I see it) or comment here.

Share a link to this blog post by using the RETWEET button or the sharing options below… then watch for #Happy10 tweets using TweetChat or Twitter Search. When you see someone talking about giving (or whatever interests you) REPLY to them and start a conversation. If you use the #Happy10 tag for these conversations it would be nice.. but please don’t feel you have to (NO RULES).

Let me know if you have a positive outcome. I’ll be doing interview on the Social Media Radio Show and will be looking for authors and entrepreneurs who find new people they can help, readers or business ideas so I can feature you in an upcoming blog post.

Most of all.. HAVE FUN… Share your ideas about GIVING and have a prosperous New Year (or #Happy10 as we say on Twitter)

Written by Warren Whitlock · Categorized: book marketing, internet marketing, internet training, networking, online promotion, publishing, social media, twitter · Tagged: bob burg, book marketing, giving, happy10, john david mann, social media marketing

Dec 21 2009

“The Best Ideas Are Free” Book Review


Watch iJump 67: The Best Ideas are Free book review in News |  View More Free Videos Online at Veoh.com

Simon reviews Ben Young’s The Best Ideas Are Free reviewed

Good example of how easy it is to produce a video that can be posted online.

Shine the spotlight on the best new books you find to create a quick post, help your readers and get good promotion for you as an author.

Written by Warren Whitlock · Categorized: book marketing, online promotion, social media · Tagged: authors online, ben young, book review, ijump.tv, new zealand, sy

Nov 26 2009

Increase Your Book’s Promotion Power by 650 Percent

I was referred to a webinar featuring my friend Tara Hunt (you might know her at @MissRogue on Twitter).

When I got to the link, I was delighted to see the attached video along with others and the promise of more to come.

Steve Cunningham of Polar Unlimited has a program call ReadItFor.Me featuring great books summarized in less than 10 minutes. Every book I saw was worthy of recommendation. I’d suggest you watch the videos and buy all of them.

Watch this video on The Whuffie Factor by Tara Hunt, order a copy and use these principles in your own business, book promotion and publicity campaigns.

Register for the webinar and/or listen to all the recordings on Steve’s site.

Idea for Authors Marketing Any Book

You can contact reviewers like Steve that may be appropriate for your book. Once you get a video like this, post it on your blog.. and link wherever your can to the reviewers site. There is so much more credibilty in a review by a 3rd party.

And I’m sure you will agree.. this is much more appealing than a text only review in a magazine!

While you are waiting for these types of reviews.. or even before your book is published.. you can make you own videos about the book and post them for all to see and comment on.

Now here’s the social media marketing advanced book marketing technique… Don’t make the video about your own book

You read right. No matter how wonderful your book is, no matter how much of a must read it will become, no matter how essential your message it to the world.. you will get much more WHUFFIE (you watched the video and ordered The Whuffie Factor so you know this, right?) when you turn the spotlight on other people.

By now you know other authors. Imagine how they will feel about a video like this (or an interview, review or guest post on your blog).

The more you shine your light on others, the brighter it becomes.

Written by Warren Whitlock · Categorized: book marketing, networking, online promotion, social media

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