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Feb 16 2010

The Science of Social Media Marketing

Watch Dan Zarrella talk about social media in a way you have not seen before.

Social science, persuasions, and viral marketing memetics are just some of the good data Dan shares

The Social Media Marketing BookBe sure to pick up a copy of Dan’s book and share this with others who are looking to go beyond the socializing of social media.

Remember, when you do, you’ll be seen as an influencer.. an expert in any subject is accepted in all areas and authors need to be perceived as experts.

How will  you spread your meme?

Written by Warren Whitlock · Categorized: networking, online promotion, social media · Tagged: bubspot, dan zarrella, science of social media, social media marketing

Feb 12 2010

A Good Day For Recommendations

I put some of the endorsement I get on my best seller book expert site

But why not share one here on this new blog.

I have a great deal of respect for Warren Whitlock. He is one of the “good guys”. Brilliant and ready to share his information, and very nice to deal with. I highly recommend that you take advantage of any opportunity that you have to read his material in books, tweets, or listen to him on the radio.

Sally Witt

Thanks Sally

Written by Warren Whitlock · Categorized: testimonials · Tagged: recommendation, Sally Witt

Feb 12 2010

Get More Buzz For Your Book With Google Buzz

There are so many social media tools, sites and systems coming online that an author might think about a wait and see approach

Please don’t fall in this trap.

The world is moving so fast that you really need to budget some time to catch a wave as soon as possible. You will need to manage your time.. social media is not a replacement for all other marketing.

Use Google Buzz to Jump Start Your Social Media Plan

Announced just two days ago, Google’s BUZZ has been tried out by 10 million users and updated

If you have been holding back on other social media sites like Facebook or Twitter.. Google Buzz might be just the thing you need to jump start your social media marketing for you and your book.

Signing up is easy.. if you have a Google Talk or Gmail account, you likely already have seen it. If now, now is a good time to get one (FREE).

Publishing is not a one-way street any more. Smart authors are learning to listen to the readers, research their market, establish connections and get quick feedback on ideas.

Have you tried Google Buzz? Connect with Warren Whitlock on Google Buzz and share your experiences via Twitter and comments here.

Written by Warren Whitlock · Categorized: book marketing, networking, online promotion, publishing, social media, twitter · Tagged: author promotin, best seller books, book buzz, gmail, google buzz, google profile

Feb 08 2010

Elizabeth Potts Weinstein Is Annoying

I just heard that the search term “elizabeth potts weinstein is annoying” can get you to the always entertaining Elizabeth Potts Weinstein blog site.

According to her web site, Elizabeth is:

My full name is Elizabeth Potts Weinstein, and I empower solo entrepreneurs to live their truth in their businesses & lives. I’m also a mom, attorney, author, speaker, entrepreneur, video blogging addict, lover of passion, tweetup connoisseur, people loving introvert, and truth evangelist. To keep up with me,subscribe to this blog or follow me on Twitter!

Is Elizabeth Potts Weinstein annoying?

Elizabeth Potts WeinsteinI don’t think so.

She may have done a few annoying things. (check out the Elizabeth Potts Weinstein blog to see for yourself) but I’m pretty sure that you could search for just about any combination of words starting with Elizabeth Potts Weinstein and get similar results.

The photo shown here notwithstanding, I don’t think Elizabeth Potts Weinstein is annoying.

Authors Can Learn From Elizabeth Potts Weinstein

It wasn’t long ago that Elizabeth Potts Weinstein was just another awesome author that I didn’t know. She started engaging me in conversations… some of it silly, some of it about whatever the topic of the day was, but always insightful and fun to read.

She started blogging a few months ago and shared some interesting photos and experiences along with a good dose of wise advice for her readers. The momentum started to grow.

Now I read much of what Elizabeth Potts Weinstein has to say and consider her a friend.  Yesterday, she was commenting on the odd search queries people have used to find her blog (are you looking for these.. you can learn a lot about what readers are looking for) and tweeted a message about the “Elizabeth Potts Weinstein is annoying” query used by one person to find her blog.

Not the kind of self promotion you’d expect for an author to use but it worked. Here’s the proof, a post on my own blog inviting you to read more about Elizabeth Potts Weinstein and see for yourself if she is annoying.

What are you doing to stand out online?

Share your comments below. Who knows, we might find something useful you never would have imagined using for self promotion of your book, blog.

Written by Warren Whitlock · Categorized: blogging, book marketing, networking, online promotion, social media, twitter · Tagged: Elizabeth Potts Weinstein is annoying

Feb 07 2010

Journalists Are Looking for You Online

Poll Finds 89% Use Blogs, 65% Use Social Networking Sites, and 52% Use Microblogging Sites — but Reliability is a Major Concern

CHICAGO, IL, January 20, 2010 – A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

While the results demonstrate the fast growth of social media as a well-used source of information for mainstream journalists, the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media. Eighty-four percent said social media sources were “slightly less” or “much less” reliable than traditional media, with 49% saying social media suffers from “lack of fact checking, verification and reporting standards.”

Are your social media profiles up to date?

Written by Warren Whitlock · Categorized: media publicity, online promotion, social media · Tagged: author promotion online, how to be an expert, social media profiles

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