by Warren Whitlock | Feb 11, 2008 | blogging, Book Marketing, media publicity, online promotion, Selling Books
I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and...
by Warren Whitlock | Feb 10, 2008 | Book Marketing, online promotion
In 1995, FastCompany debuted with this cover. We knew that computers were more than number crunching machines way before that and use out PC’s to connect with modems to BBS (bulletin board systems) and send messages about topics of interest (mostly tech, but...
by Warren Whitlock | Feb 5, 2008 | Book Marketing, publishing, Selling Books
I was recently interview by Patrick Dougher. It’s a short inteview to help listeners understand publishing and book marketing http://www.millennium-leadership.com/ Great interview series.Â
by warren | Feb 5, 2008 | Book Marketing, Selling Books, Write a Book
Though the term “on demand” usually refers to movies, the publishing world has a version of on demand called POD technology. Publish on demand (POD) has really changed the way that the printing world produces books. In fact, there are hardly any printing...
by Warren Whitlock | Feb 4, 2008 | blogging, Book Marketing, online promotion, Selling Books
I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign. I responded here So typical of PR people. They want to follow some sort of rule in a marketplace that they can no...
