by Warren Whitlock | Feb 14, 2008 | blogging, Book Marketing, online promotion
Seth Godin started it. He has this crazy idea to build traffic for his web site by encouraging people to argue I heard about a hot new technology that I thought would be great for promoting authors. But when I got there, I saw the part about arguements, and build this...
by Warren Whitlock | Feb 11, 2008 | blogging, Book Marketing, online promotion
I’ve written a few times about the power of blog cross promotion. Still, some authors ask if it’s worth the time and if will really work for them. Yes! There is nothing more powerful in online promotion than the simple comments you post. In the past 48...
by Warren Whitlock | Feb 11, 2008 | blogging, online promotion
My freind John Jantsch writes an excellent blog over at DuctTapeMarketing How does he get so many great blog posts.. he revealed his secret here.. blogging in bed
by Warren Whitlock | Feb 11, 2008 | blogging, Book Marketing, media publicity, online promotion, Selling Books
I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and...
by Warren Whitlock | Feb 4, 2008 | blogging, Book Marketing, online promotion, Selling Books
I just received an email message from a PR person that wanted to drag me into an online discussion on the validity of best seller book marketing campaign. I responded here So typical of PR people. They want to follow some sort of rule in a marketplace that they can no...
by Warren Whitlock | Feb 3, 2008 | blogging, media publicity, online promotion
Blogs and social media continue to rise in their power to dictate the conversation. Read this story about Target’s blunder and remember it the next time you wonder if a blog will help you reach more readers...
