Best Seller Authors

Book Marketing, Publishing, Author Resources

Publish Your Book As An Experience

Publishing is not just pages in a book.

You know about ebooks, audio books and programs derived from books using video, multimedia and web technologies.

Now let’s rethink the reading/viewing/consuming experience. There are new tools coming that will allow you to put your book into a platform that creates a rich interactive experience.. so reader can pause and go deeper into an area, and for those of us who market, maybe BUY SOMETHING.

Here’s one I’m loving. Qwiki Now in Alpha, meaning that you may have to wait to use. In the meantime, watch this short demonstration and an imagine how readers will interact with your work

Qwiki at TechCrunch Disrupt from Qwiki on Vimeo.

“How Social Media Can Improve Your Business And Our Communities”

Los Angeles, CA

imageEmerging Leader of United Way Social Media Training and Workshop for businesses and leaders on October 28th at 5:30 at Sheppard Mullin Richter & Hampton LLP in Los Angeles

Warren Whitlock of BestSellerAuthors.com will train local business leaders on social media strategies they can use to create a buzz, draw a crowd, raise funds and build a community with a non-profit events. The live interactive training session and workshop will cover how social media can grow your business and help build awareness for campaigns such as United Way’s Creating Pathways Out of Poverty plan.

Along with Deborah Micek, Whitlock co-author the first book on Twitter.com, Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He speaks to business and trade groups on social media marketing and is the host the syndicated Social Media Radio Show.

The workshop is open to the public. Seating is limited, RSVP by calling 213.808.6251 or via email EmergingLeaders@unitedwayla.org

BestSellerAuthors.com is a web site for authors, speakers, business professionals and though leaders sharing new ideas, best practices and promotional ideas to help experts create a presence online, share important memes and messages, attract new readers and business leads and create online marketing systems to make a book (or idea) a best seller. Warren Whitlock is the publisher.

United Way is a worldwide network in 30 countries and territories, including nearly 1,300 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all. Our focus is on education, income and health – the building blocks for a good quality of life. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED is a call to action for everyone to become a part of the change.

United Way of Greater Los Angeles is a nonprofit organization that creates pathways out of poverty by helping homeless people move into housing, providing students with the support they need to graduate high school prepared for college and the workforce, and helping hard-working families become financially stable. United Way identifies the root causes of poverty and works strategically to solve them by building alliances across all sectors, funding targeted programs and advocating for change.

“How Social Media Can Improve Your Business And Our Communities”

Los Angeles, CA

imageEmerging Leader of United Way Social Media Training and Workshop for businesses and leaders on October 28th at 5:30 at Sheppard Mullin Richter & Hampton LLP in Los Angeles

Warren Whitlock of BestSellerAuthors.com will train local business leaders on social media strategies they can use to create a buzz, draw a crowd, raise funds and build a community with a non-profit events. The live interactive training session and workshop will cover how social media can grow your business and help build awareness for campaigns such as United Way’s Creating Pathways Out of Poverty plan.

Whitlock is co-author of the first book on Twitter.com, Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He speaks to business and trade groups on social media marketing and is the host the syndicated Social Media Radio Show.

The workshop is open to the public. Seating is limited, RSVP by calling 213.808.6251 or via email EmergingLeaders@unitedwayla.org

BestSellerAuthors.com is a web site for authors, speakers, business professionals and though leaders sharing new ideas, best practices and promotional ideas to help experts create a presence online, share important memes and messages, attract new readers and business leads and create online marketing systems to make a book (or idea) a best seller. Warren Whitlock is the publisher.

United Way is a worldwide network in 30 countries and territories, including nearly 1,300 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all. Our focus is on education, income and health – the building blocks for a good quality of life. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED is a call to action for everyone to become a part of the change.

United Way of Greater Los Angeles is a nonprofit organization that creates pathways out of poverty by helping homeless people move into housing, providing students with the support they need to graduate high school prepared for college and the workforce, and helping hard-working families become financially stable. United Way identifies the root causes of poverty and works strategically to solve them by building alliances across all sectors, funding targeted programs and advocating for change.

When Should A Author Invest In Himself?

I just read an excellent article called The 10 Worst Business Ideas of All Time by Dave Logan.

Most of the ideas were focus companies and used language that might turn off some authors. However, as we’ve said many times here, Your Book is a Business

planewithbikeWhen I speak to authors, explaining how successful authors invest in themselves, their marketing, the brand seen online and relationships to move to the next level, I often here objections about “tough times” or “I’ll do that when I get the book done”

To get another perspective, I quote #3 in the 10 here:

Since times are tough, suspend training.

A company that’s flush with cash doesn’t prove its commitment to the employee by investing a little on training and development. But that same company does prove its commitment to shredding the culture and setting its principles on fire when it sacrifices these activities in tough times.

When times are hard, employees (and managers and executives) often don’t know what to do. This is exactly when training and development (done well, not the ultra-lame stuff that’s pre-packaged and devolves into simple and useless steps) can make the difference. Even more important, this is when company leaders are most closely scrutinized, so it’s good to be seen doing the right thing.

Whenever you think “I’m too busy” or “I’ve got to make some money first”.. remember how successful businesses and entrepreneurs stand out.. They do the right things when it hard to do the right things.