by warren | Sep 20, 2016 | online promotion
No matter what industry you’re in, your small business can’t afford to ignore email marketing. A research by Forrester found that 89 percent of US marketers use email as the main channel for lead generation. This market is shifting from desktop to mobile at a very...
by warren | Aug 1, 2016 | Book Marketing
A wise man once told me that every promotion needs to start with this question: “Do you want to get attention or make sales?” He was talking about book launches. I’ve seen this be true for authors without a business, small business owners, and know...
by warren | May 8, 2013 | Book Marketing
Smart authors are looking at new ways to deliver their book. We know about ebooks, but what about apps. Here’s some news today about Ebook App Creation, and information about a case study that you can download free. Ebook App Creation This blog post is an...
by warren | Apr 21, 2013 | publishing
This year, when Mr. Mamet set out to publish his next one, a novella and two short stories about war, he decided to take a very different path: he will self-publish. When the Pulitzer Prize-winning playwright and author David Mamet released his last book, “The Secret...
by warren | Mar 6, 2013 | Book Marketing, publishing, Selling on Amazon
I heard about Jamie McGuire and here fight with Amazon. I didn’t know much on the details, so I read the following on a blog post by Kristen Eckstein Often, the facts of these stories are as “big company is the bad guy” as much as I’d like to...
