by warren | Nov 10, 2010 | Book Marketing, Selling Books, Write a Book
No matter what topic you write about, putting it in terms that your readers want to hear will always have more appeal. These three are strong buying motives. When you talk about your book, write descriptions, advertising copy or get interviewed about your book, keep...
by warren | Nov 7, 2010 | Write a Book
I’ve been reading the work of JD Lasica and came across a link to Digital Storytelling: A Tutorial in 10 Steps The whole piece is good, but step one is a great place to start for any author who wants to share stories: Step 1: Decide on the Story You Want to Tell You...
by warren | Nov 1, 2010 | Book Marketing, Networking, online promotion, Write a Book
We talk often about social networking and social media to market your book. Sometimes, I think authors suppose that these are good for promotion, and something that you switch on after your book is released. That may have been possible in the past, but is not the...
by Warren Whitlock | Oct 25, 2010 | e-book, publishing
Publishing is not just pages in a book. You know about ebooks, audio books and programs derived from books using video, multimedia and web technologies. Now let’s rethink the reading/viewing/consuming experience. There are new tools coming that will allow you to put...
by Warren Whitlock | Aug 31, 2010 | Book Marketing, e-book, publishing
I’ve been commenting on the supposed “game changer” iPad device that getting so much press this year. My quip is that it’s not going to be that significant.. that we’ve been seeing dozens of reports of other devices to read book on, some replace laptops, others...
by warren | Jul 20, 2010 | Write a Book
Every time I see a site that will analyze my writing style, tell me how search engine friend I write or judge my vocabulary level, I get mixed emotions. A bit scared that I’ll be found out.. my skills put down by a machine that tells me I don’t measure up in some way....
