No matter what topic you write about, putting it in terms that your readers want to hear will always have more appeal.
These three are strong buying motives. When you talk about your book, write descriptions, advertising copy or get interviewed about your book, keep in mind that potential readers are more interested in the outcome they can get from reading than the contents of your book.
When you speak in terms of a positive outcome for them, you’ll be much more likely to get attention, interest and sales from the conversation. Putting your best foot forward is stating benefits in the way your reader wants to hear.
Make sure you state the benefits in a way that covers one of these three whenever you can
Can your readers or clients get more money if they follow your advice? Tell them.
Don’t assume they know this… spell it out.
“reading this blog will give you specific advise to sell more books, and convert readers into buyers”
Be as specific as you can. Tell the story of a successful outcome of a past reader or client.
“One author I worked with used his book to land a million dollar consulting contract”
Most everyone wants more money. If you have a business topic, this is obvious, but you might also show the dollars and cents someone can get from better health or habits, that they get from reading your book.
Making money is attractive. Saving money can be nearly as powerful.
“Using my promotion strategy, one author cut his publicity budget by 65% while landing on a national best seller list and getting three times as many leads in a month”
Again, be as specific as possible. You can make saving money the focus of your book, like Brandi Funk did with “Cut Your Health Care Cost Now” where she sites examples of people getting massive discounts on hospital bills, and provides resources for any family wanting quality health care at an affordable price.
You can use save money in many ways. Staying fit reduces medical costs. Motivation make you more productive, saving time and money.
Regardless of how much money someone can make or save, the outcome from reading your book, or busying your services will no doubt help someone have a better life.
This is where every author can add value to their books, products or other services.
Once again, don’t assume that people know this. I’ve talked to hundreds of authors who decide to write a book to share their story, give back to the world, or share an important message. When you live the topic, you know how important it can be.. but most of your readers will be buying your book without that experience. Very seldom that someone will purchase thinking they know as much as you
Spell it out. Make sure your readers know how reading your book or engaging your business will positively affect their lives.
When they know, they’ll be more apt to buy. It’s as simple as that.
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Allow the reader to translate your message into benefits:
Go as far as having your brand and brand message clearly state the benefit.
Daniel Stoica Accounting and Tax Professional dedicated to translating your passion into a successful business!
End of the day, all we have in life is the connections we have to others (relationships) and the story we share. Make money, doing business, travel, adventure, education, experiences.. good or bad.. make up the bonds between us.
I like how you ad “health” .. as you have to stay alive to have the relationships and experiences.
Love your insight, Warren! Thank you!
Great to hear that Nick.. which of the 3 sure fire ways to attract a reader do you use?
Warren – this is delightfully insightful A nice grounding on where to focus perspective and writing. Very well done and thanks for posting it.