by Warren Whitlock | Dec 8, 2010 | e-book, publishing, Selling on Amazon
With e-reader prices dropping like a stone and major tech players jumping into the book retail business, what room is left for publishers’ profits? The surprising answer: ads. They’re coming soon to a book near you. To understand why this is inevitable,...
by warren | Nov 10, 2010 | Book Marketing, Selling Books, Write a Book
No matter what topic you write about, putting it in terms that your readers want to hear will always have more appeal. These three are strong buying motives. When you talk about your book, write descriptions, advertising copy or get interviewed about your book, keep...
by warren | Nov 7, 2010 | Write a Book
I’ve been reading the work of JD Lasica and came across a link to Digital Storytelling: A Tutorial in 10 Steps The whole piece is good, but step one is a great place to start for any author who wants to share stories: Step 1: Decide on the Story You Want to Tell You...
by warren | Nov 1, 2010 | Book Marketing, Networking, online promotion, Write a Book
We talk often about social networking and social media to market your book. Sometimes, I think authors suppose that these are good for promotion, and something that you switch on after your book is released. That may have been possible in the past, but is not the...
by warren | Oct 27, 2010 | Best Seller Campaigns, publishing
Gust post by Stephen Shapiro Look at any group of people who effortlessly work well together. Odds are the individuals share a lot in common with each other. They might have similar backgrounds, expertise, interests, or personalities. This is natural. Contrary to...
by Warren Whitlock | Oct 25, 2010 | e-book, publishing
Publishing is not just pages in a book. You know about ebooks, audio books and programs derived from books using video, multimedia and web technologies. Now let’s rethink the reading/viewing/consuming experience. There are new tools coming that will allow you to put...
