by warren | Aug 9, 2010 | Best Seller Campaigns, online promotion, Selling Books, Social Media
I’m reading posts from New York Times Best selling author Ramit Sethi on his blog named after the book. Like many modern authors with a tech background, he’s naturally doing many of the techniques I teach. I could list them here (I have in other posts) but today, I...
by warren | Jul 31, 2010 | media publicity, Selling Books
In almost every field, there are people who are extremely good at getting publicity. The media loves them and they’re regularly on radio/TV shows and written-up in print publications. They not only know how to get a ton of free coverage, but also how to profit...
by Warren Whitlock | Jul 26, 2010 | Book Marketing, online promotion, Social Media
Twitter, Linkedin and Zynga (makers of Farmville and MafiaWars) have business models that do not rely on advertising. Marketing and advertising in the future will not be interruptions.. we expect that users will be able to engage with useable content the want to view....
by Warren Whitlock | Jul 19, 2010 | Book Marketing
I’m playing with the Alpha version of the new Digg. It has some nifty buttons to allow a connection to Facebook friends and Twitter connects. Both have not worked for me, but hey, this is an Alpha version, right? The feel of this new site is much more like newer...
by warren | Jul 15, 2010 | Best Seller Campaigns, Book Marketing, Write a Book
Guest Post by Alan R. Bechtold The best way to create and publish anything worth sharing — whether you’re writing a book or yakking on the social networks — is to focus on your ideal audience. Someone you can relate to. Someone eager to hear what you...
by warren | Jul 12, 2010 | Book Marketing, Social Media, Write a Book
Talking to thousands of authors, I’ve learned that a primary motivation is to share a message with the world. That is, if you could wave a magic wand, have every person on the planet get the message, the business, marketing, and even wealth would be your second wish....
