I think this is a wonderful idea.
Clubs pay people to stand in line. Restaurants invite diners in to fill the tables. I teach authors to stage a book signing. The publicity from these events is the goal, not book sales directly.
What are you going to do to make your book stand out?
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Novelist Jennifer Belle decided to be proactively hands-on with the publicity for her latest release, The Seven Year Bitch, by hiring actresses to read from it in the subway and various NYC landmarks. Belle’s publicity strategy garnered the attention of The New York Times, The NY Post, Judith Regan‘s Sirius radio show, and several blogs.
Belle requested that respondents be ages 25-75 and possessed infectious laughs. More than 600 actresses applied for the job sending headshots, resumes, and cover letters with anecdotes about their "compelling laughs."
Some of those "laughs" were recorded and uploaded online with links provided for Belle’s viewing pleasure. A smart few professed a love for the author’s previous publications and were brought to the top of Belle’s list. The actresses were hired for an hourly salary of $8.