The video below has a quick interview with best selling author Seth Godin.
As usual, Seth has many great ideas about what it takes to be a success today.
The last question was important for any author. Seth was asked about the secret to marketing books. After reminding us that the best ideas come from “getting busy and doing it” and working past all the crappy ideas till only the good one is left. Seth gave specific advice about marketing your book.
The time to start is 18 months before your book comes out. If you wait till one week before, I have no advice for you