No matter what sort of writing you do, you are telling a story.
Come to think of it, telling stories goes well beyond what we write, it’s how we live. Life is made up of the connectons we make and the stories we share.
Authors are more prone to notice this and know that the better you get at finding a complelling story and telling it, the better you’ll do as a writer.
Ken Burns is a master story teller. You see it in his documentaries and the attached video tells a short story about Burns and his stories.
This is the best video I’ve seen on story (aptly titled, eh?)