Today I’d like to share the story of an author who leveraged the debut of his first book into new revenues of millions of dollars, with the formula you can use to model his success.
When I first met Matt Bacak, he was already known as The Powerful Promoter, working with up and coming speakers and authors to draw a crowd or boost their book sales.
Matt developed a formula that would works as a step by step system to generate all the leads a business needs. Over the next couple of years, he took on hundreds of clients, helped them set up his system, a turnkey package that an author or business can use to make sure they never have to chase down business again.
Imagine how you could grow if your prospective clients were contacting you.. asking to buy. It changes everything.
So when Matt told me he was sharing the system in a book, I knew we would have something people would want. We immediately made plans to launch The Ultimate Lead Generation Plan as a #1 best seller.
From December 29-31, 2005 we had millions of emails sent to opt in subscribers on hundreds of email mailing lists. The first day, we shot up to #1 at bn.com, the Barnes and Nobles online store. Thousands bought the book to read about Matt’s system. Thousands got excited by the 207 bonus gifts that were offered from people who purchase the book during that promotion.
When Barnes and Nobles stock was depleted, we switched to Amazon.com.. where the book went to the top as millions more emails were delivered.
A here’s the rest of the story..
You have seen the emails from our partners in these promotions. We regularly put together teams of authors, online entrepreneurs, newsletters and bloggers to launch a new book. The details vary, we add virtual book tours and media appearances and social media marketing to the mix, but the basic principle in a cross promotion is the same. We create buzz of all the partners, and grow together as we launch each best seller book to the market.
I want to tell you about two things that Matt did that resulted in massive success from this promotion:
First off, Matt understood that the book was not the income generating event for this promotion. In fact, donated the proceeds of book sales to Habitat for Humanity. We helped a good charity, and they were happy to let us promote using their name. This resulted in additional sales to readers who were interested in the work of Habitat for Humanity and attracted even more partners to the promotion.
But the biggest benefit to the Habitat connection was that it allowed us to remain focused on the real money making opportunity. The readers of the book were the best prospects for the course Matt taught and the systems his team put in place for authors and businesses. We knew that we would be investing in long term business growth for Matt’s business when he became a best seller.
The second key difference in the promotion for The Ultimate Lead Generation Plan was the tie in to Matt’s sales system.
Each book buyer was given a free consultation with one of Matt’s senior strategists. His whole team cleared their calenders and focused on spending time with any reader who accepted the invitation, providing many times the value of the book.
The results
New Prospects We had thousands register for a package of gifts, before the book hit #1
Book Sales Thousands each day of the promotion.. thousands more as word of the event traveled.
Recognition New partners and co-promoter started asking to work with Matt and promote his programs
Publicity Matt got additional coverage about the book and the donation to Habitat
Sales Revenues Sales tripled in the first month, and doubled again the next month.
When you have a system in place to allow readers who want more to connect and buy, you will see much more income from those clients than ou will ever make on sales of your book. In Matt’s case, we were able to compare the conversion process to other working lead generation systems.
There was a big difference in the quality of the new leads and business. Book buyers were 3-5 times more likely to buy the program and training connected to the book. Once they had made the commitment to Matt and his book, they were more likely to buy, and more likely to get results from the program.
Matt has gone on to author another book that creates leads for his business, and implemented his formula in other businesses with annual revenues in the millions.
I have worked with authors using the formula and our best seller promotions to launch successful businesses around their book, or generate new leads and increased revenues for their existing businesses.
Today, you can’t just call Matt and buy this system. He spends most of his time doing implementation of the formula in his other businesses. However, you can have my Book Marketing Strategy course fore free. Just tell me where you want it at my free book marketing course
If you are on my mailing list, or sign up today. I also have a gift from Matt that will blow you away… I’ve been working with him for the past couple of months behind the scenes, and want you to be the first to see this. As an author, you are a business owner, and this is going to be the easiest business decision you make this year.
Watch my blog from and announcement.. or to make sure you don’t miss out, sign up now for my free book marketing course and you will be on the priority announcement list.
You know what, I could use a couple of millions. Already got your course so I better sit down and write that book now 🙂
You know what, I could use a couple of millions. Already got your course so I better sit down and write that book now 🙂
You know what, I could use a couple of millions. Already got your course so I better sit down and write that book now 🙂
You know what, I could use a couple of millions. Already got your course so I better sit down and write that book now 🙂
I like this information WW…
Tony Beach
Thank you…..
http://www.iamagel.com/tonybeach
Call and join with me today!
1-402-558-7967
I like this information WW…
Tony Beach
Thank you…..
http://www.iamagel.com/tonybeach
Call and join with me today!
1-402-558-7967
I like this information WW…
Tony Beach
Thank you…..
http://www.iamagel.com/tonybeach
Call and join with me today!
1-402-558-7967
Warren,
Excellent article. Thanks for sharing and always over delivering on information.
Mia Redrick
Mom Coach
http://www.findingdefinitions.com
Warren,
Excellent article. Thanks for sharing and always over delivering on information.
Mia Redrick
Mom Coach
http://www.findingdefinitions.com
Warren,
Excellent article. Thanks for sharing and always over delivering on information.
Mia Redrick
Mom Coach
http://www.findingdefinitions.com
Warren,
Excellent article. Thanks for sharing and always over delivering on information.
Mia Redrick
Mom Coach
http://www.findingdefinitions.com
I have a book for those with Alzheimer’s disease and related dementias,their caregivers, healthcare professionals and all interested in helping someone with these devastating disease. I hope to give the system a try to get the word out there
I have a book for those with Alzheimer’s disease and related dementias,their caregivers, healthcare professionals and all interested in helping someone with these devastating disease. I hope to give the system a try to get the word out there
I forgot my website http://www.alzheimersideas.com
and my blog
http://dementiaviews.blogspot.com
I forgot my website http://www.alzheimersideas.com
and my blog
http://dementiaviews.blogspot.com
I forgot my website http://www.alzheimersideas.com
and my blog
http://dementiaviews.blogspot.com
Hi Warren,
Great article about Matt.
Once again… you strike gold with
proven steps to success.
Hi Warren,
Great article about Matt.
Once again… you strike gold with
proven steps to success.
very very good
very very good
very very good
Warren, as usually a very helpful and informative article. You are always giving, thanks for that.
Bless you.
John M. Rowley
http://www.yourladderofsuccess.com
Warren, as usually a very helpful and informative article. You are always giving, thanks for that.
Bless you.
John M. Rowley
http://www.yourladderofsuccess.com
Warren, as usually a very helpful and informative article. You are always giving, thanks for that.
Bless you.
John M. Rowley
http://www.yourladderofsuccess.com
Hi Warren,
Your Book Marketing Course is really superb. You have given clear, easy to follow steps which any author can follow and also given options for those who might need help with services. It’s an author’s dream come true to have a proven method like this at their finger tips. And you’ve given all of that free in your typical, generous way.
Thanks for sharing your knowledge and expertise and continuously helping and providing opportunities for others.
Best Regards
Gitie
Hi Warren,
Your Book Marketing Course is really superb. You have given clear, easy to follow steps which any author can follow and also given options for those who might need help with services. It’s an author’s dream come true to have a proven method like this at their finger tips. And you’ve given all of that free in your typical, generous way.
Thanks for sharing your knowledge and expertise and continuously helping and providing opportunities for others.
Best Regards
Gitie
Fantastic Article Thanks so much for posting the information
I definitely want in
Lisa Ann Bonfiglio
http://www.dynamicarthouse.com
Where Art and Inspiration are blended together through the Divine
Fantastic Article Thanks so much for posting the information
I definitely want in
Lisa Ann Bonfiglio
http://www.dynamicarthouse.com
Where Art and Inspiration are blended together through the Divine
That was a great article… thank you Warren for making it available to us.
It isn’t just about writing a book and waiting for it to sell… it’s about everything you do as well as having the book, and the way that you can give back… that makes all the difference.
Jeanne
http://www.goalsnaspirations.com
That was a great article… thank you Warren for making it available to us.
It isn’t just about writing a book and waiting for it to sell… it’s about everything you do as well as having the book, and the way that you can give back… that makes all the difference.
Jeanne
http://www.goalsnaspirations.com
That was a great article… thank you Warren for making it available to us.
It isn’t just about writing a book and waiting for it to sell… it’s about everything you do as well as having the book, and the way that you can give back… that makes all the difference.
Jeanne
http://www.goalsnaspirations.com
Warren,
Thanks for everything that you do to support authors. It is greatly appreciated!
Walter Taylor
Warren,
Thanks for everything that you do to support authors. It is greatly appreciated!
Walter Taylor
Warren,
Thanks for everything that you do to support authors. It is greatly appreciated!
Walter Taylor
It’s my first time to write a book, story book. And I’ve spent much time to find article about book marketing. Because I really want to be a bestselling author. I know it’s not easy to make it true, but your article give me courage to publish my own book. Thanks Warren. I’ve been waiting for your “brainstorming” articles.
It’s my first time to write a book, story book. And I’ve spent much time to find article about book marketing. Because I really want to be a bestselling author. I know it’s not easy to make it true, but your article give me courage to publish my own book. Thanks Warren. I’ve been waiting for your “brainstorming” articles.
It’s my first time to write a book, story book. And I’ve spent much time to find article about book marketing. Because I really want to be a bestselling author. I know it’s not easy to make it true, but your article give me courage to publish my own book. Thanks Warren. I’ve been waiting for your “brainstorming” articles.
thanks
thanks
Awesome link, thanks for that. I’d like to add a bit more money, as I trust him to be genuin enough to give the money to the cause.
At the same time I am fully aware that I am adding myself to his list but hei I can live with this. (Tip: It should include a checkbox for “i know you want to send it to me but I am sure you don’t really once you see the international shipping prices, so it is okay not to”).
Awesome link, thanks for that. I’d like to add a bit more money, as I trust him to be genuin enough to give the money to the cause.
At the same time I am fully aware that I am adding myself to his list but hei I can live with this. (Tip: It should include a checkbox for “i know you want to send it to me but I am sure you don’t really once you see the international shipping prices, so it is okay not to”).
Awesome link, thanks for that. I’d like to add a bit more money, as I trust him to be genuin enough to give the money to the cause.
At the same time I am fully aware that I am adding myself to his list but hei I can live with this. (Tip: It should include a checkbox for “i know you want to send it to me but I am sure you don’t really once you see the international shipping prices, so it is okay not to”).
I’ve been getting emails from Matt and was not aware of the book. I immediately ordered BOTH his books at Amazon and can’t wait to implement the gems of wisdom and experience on lead generation.
I’ve been getting emails from Matt and was not aware of the book. I immediately ordered BOTH his books at Amazon and can’t wait to implement the gems of wisdom and experience on lead generation.