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The Shortcut for Authors Looking for Media Exposure

by Warren Whitlock | Feb 17, 2008 | blogging, Book Marketing, media publicity, online promotion

Are you still waiting for Oprah to call? News show, interview programs and reporters of all types now depend on blogs and social media to get their ideas. Debbie Weil posted the stats.. 75% of reports are reading blogs Get know online, get a blog and user profile at...
Marketing Book Review: “The New Rules of Marketing & PR”

Marketing Book Review: “The New Rules of Marketing & PR”

by Warren Whitlock | Feb 11, 2008 | blogging, Book Marketing, media publicity, online promotion, Selling Books

I was prepping for a class teaching online book marketing and came across David Meerman Scott’s “The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing * online media to reach buyers directly”… and...

More Proof That You Need To Use Blogs in Book Marketing

by Warren Whitlock | Feb 3, 2008 | blogging, media publicity, online promotion

Blogs and social media continue to rise in their power to dictate the conversation. Read this story about Target’s blunder and remember it the next time you wonder if a blog will help you reach more readers...

When Your Are Connected, Book Marketing is Easier

by Warren Whitlock | Feb 2, 2008 | blogging, media publicity, online promotion

I’m working with Larry Benet, the most connected person I know. At the Rich Prosperity Blog, I wrote: Everything you do will be amplified by the power of connections. When you think about what you could accomplish if you just had the connections… you know that...

Make Sure Your Blogs Are Listed In BlogCatalog

by Warren Whitlock | Feb 1, 2008 | blogging, Book Marketing, media publicity, online promotion

We’ve had the new installation of this blog up for a few week and been seeing a lot of attention from some of the directories and social media sites. So it was a big surprise to notice today that we weren’t in the big catalog for blogs.. BlogCatalog.com...

Should Your Book Be on National TV Shows?

by Warren Whitlock | Jan 30, 2008 | Book Marketing, media publicity, Selling Books

You want to have as much publicity as you can get for you and your book. And there is no better way to get to millions of people all at once. National offiline media is great. But here’s the secret. They aren’t going to find out about you unless you let...
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