November is a great time to think about health.
It’s National Diabetes Awareness Month, and I’m reminded of a huge best seller success we had a few years back bringing awareness to the dangers of diabetes. During that promotion, dozens of authors built connections with readers and several started relationships that continue to this day.
It’s also Movember, an anti cancer campaign where men are growing a mustache this month. I’m personally using as an excuse not to shave. (no photos please)
How Authors Will Promote During This Healthy Time
If you have a book that promotes good health or a better life, this is a great time to be on the lookout for cross promotions and good causes.
As we say, the best way to attract new readers for your book is to get involved and network with other authors with similar great books. Remember, your best buyers will not be buying just one book and the most likely readers from your book (and leads for other business) will be those buying books on subjects like yours.
When you see a good book, do as many of these as possible.
Buy a Copy of “Cut Your Health Care Costs Now”.
You are an expert author. You should know the best books. As Mark Twain Said
“Never trust anyone that writes more than they read”
When you meet an author, they ALWAYS appreciate the compliment of “I bought your book” (try it, it really works on ANY author, no matter how famous). Let them know that you bought it through reviews, email, comments on their blogs, or some of the idea below
Tell Your Followers
There’s trick we use to get readers of newsletters, email list and blogs to buy. We make sure there are offers from many sources. Studies have shown that people tend to be turned of from a barrage of messages saying “buy my stuff” but love to hear about great products from others.
A review in your newsletter, an excerpt from book on your blog, or mentions on your radio show, speeches and teleseminars will add value and make you stand out as the expert (see Twain quote above)
Reach Out While the Author is Promoting
Most authors are as anxious as you to get more publicity for their book. Instead of begging for coverage, use the tools at your disposal to lend a hand to authors you meet. And if you don’t know them, use this as an opportunity to connect.
When an author has a new book out, they are busy… but this is exactly the time that they will want to be on your radio show, be interviewed for your blog, or talk to your audience.
The Recipe For a Best Seller Network
It’s simple:
Buy a book, promote the author as much as possible the ask them to be your guest.
I’ve done these 3 steps over and over. There are many variations, but I know try to always approach an author I want to have recommend me by ordering their book, finding their Twitter and Facebook ID and sharing it with my readers, commenting on their blog on any post that I can and only then calling them.
Rather than a cold call, I get to hear “Thanks for calling. I appreciate you” .. after that, they are in your camp, asking you how they can help you and looking for ways to cross promote, endorse and grow with you.
Great advice! I’ve had experience with the “I bought your [chap]book” line a few times, and the way authors/poets perk up is amazing. Smiles are contagious.
I look forward to more insightful posts like this one.
I’ve spent time with Mark Victor Hansen, who has sold 200,000,000 Chicken Soup books and watched him light up when someone says they read one
I have watched Mark in this same situation. He loves it, but every author loves to hear those magic words. Mark even showed up on our radio show along with co author Robert Allen when he was promoting a recent book, Cash In A Flash.
Good advice from you experience Warren, Thanks.
Authors ask me “how do I get attention?”.. I tell them “since every author wants attention, you’ll get attention by GIVING attention 🙂
Great advice! I’ve had experience with the “I bought your [chap]book” line a few times, and the way authors/poets perk up is amazing. Smiles are contagious.
I look forward to more insightful posts like this one.
This sounds like a timely topic. As always, your advice is excellent, Warren.
Thanks for the comment and for sharing with other authors
This is a great suggestion! Thanks!
Thanks. Be sure to “LIKE” (fan) the healthy helpful page on Facebook http://www.facebook.com/pages/Cut-Your-Health-Care-Costs-Now/172692752743064?v=wall
I just finished doing as you requested. Thanks for that suggestion as well!
I started looking at the math.. if Brandi save 1000 families an average of 1000, that a MILLION BUCKS!
Great tips Warren! Perfect example of you get what you give. Thank you
There is an endless supply. If you want more, just GIVE more
thanks Bob. Have you seen the Facebook Page for this promo?
This is exactly what you have taught me Warren ~ I have never felt more ‘received’ than over the past year, as I have given more than ever!
most authors want to do it this way but get taught the ask for themselves. You are doing it right
the social tabs on the side that overlap the text are so annoying that I stopped tryingto read
godby
that can happen on a small screen.. annoys me too.
next step, smart social tabs 🙂
As always, great tips Warren – dig in, support others and work together…
the need for health is universal. We’re having fun helping others with this one
Thank you very much Warren… I’m releasing a free e-book today and found these tips helpful.
Would you like to share you ebook with our community? Post on http://www.facebook.com/pages/Cut-Your-Health-Care-Costs-Now/172692752743064?v=wall
Sure, I’d love to.
I’m just starting to release it today.
It’s a special preview edition, at the moment. No opt-in. Yay!
See you soon…
LinkedIn
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Bevan Bird
Internet Marketer
Vancouver, Canada Area
Confirm that you know Bevan Bird
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LinkedIn
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This is a reminder that on November 17, Bevan Bird sent you an invitation to become part of his or her professional network at LinkedIn.
Follow this link to accept Bevan Bird’s invitation.
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LinkedIn
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This is a reminder that on November 17, Bevan Bird sent you an invitation to become part of his or her professional network at LinkedIn.
Follow this link to accept Bevan Bird’s invitation.
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Really great ideas Warren, and you’ve inspired me to start doing more things for the authors I interview, and those I like on a person basis too!
I look forward to doing your show soon
Great Tips Warren I will do so I am going to publish my first book in January, and I will do that before it comes out
James Fontaine
January is coming up fast. I suggest working at least several month in advance on a marketing launch. Hope yours is under way already.
G’day Warren. Great work yet again. We hear so much about the success of “go-getters” and yet you are here being a “go-GIVER”… Love your work.
what a nice comment. I’m blessed to be surrounded by givers
So how do I reach Brandi to arrange a teleseminar?
Brandi is active on Facebook. You can reach her through http://Facebook.com/HealthCareHelp
A much better way of approaching people!
Thanks for sharing
This is an amazing time to discuss healthcare and its going to make a tremendous difference for our country. Superb, outstanding and honored to be part of this amazing undertaking.
Before I met Brandi, I thought it was a political issue. Now I realize that any one, under any system can take control of their health with her help
Good advice, thanks for sharing this.
Kerr Cuhulain http://www.kerrcuhulain.com
Did you see the Facebook Page? http://Facebook.com/healthcarehelp