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Choosing a Title That Gets Readers

Choosing a Title That Gets Readers

by Kati Albert | Jul 3, 2020 | Authors, Book Marketing, Marketing Strategy, Selling Books, Write a Book, Your Own Best Seller

Simple as it may seem, a good marketing strategy starts with the title of your book. You may have an enticing cover design or a captivating first line, but a boring title will get your book nowhere. The title of a book often determines whether a buyer will pick it or...
The Basics of Copyrighting Intellectual Property

The Basics of Copyrighting Intellectual Property

by Kati Albert | Jun 30, 2020 | Author Training, Selling Books

Copyrighting your intellectual property is important to safekeeping your rights to sell and profit from what you have created. Understanding what copyright is and when you need to copyright your work is essential to your intellectual property rights. What is...
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