by Kati Albert | Jul 15, 2020 | Author Training, Authors, Write a Book
A meter-wide whiteboard hangs on my living room wall. Two markers – one black, one red – clip inside a magnetic holder that doubles as an eraser. I use the black marker to log daily objectives, the red to swoop a tick when I finish something. Once each black entry...
by Kati Albert | Jul 13, 2020 | Book Marketing, Marketing Strategy, Selling Books, Your Own Best Seller
Congrats! The final edits are done and you’re ready to self-publish your legacy: your own book! But who else cares? Will it sell? Who’s going to buy it? The bookselling landscape has changed and in order to be a success, you must adapt as well. Before you dash...
by Kati Albert | Jul 10, 2020 | Authors, blogging, Book Marketing, Marketing Strategy, online promotion, Selling Books, Social Media, Write a Book, Your Own Best Seller
No marketing strategy works best than the title of your book. You may have an enticing cover design or the most captivating first line, but a boring title will get your book nowhere. The title of your book will determine whether a buyer will pick it or not. If the...
by Kati Albert | Jul 8, 2020 | Author Training, Authors, blogging, Write a Book
The thing that comedy and taste both have in common is that whether or not it is “good” mostly depends on your opinion. And yet, while everyone has different opinions on, say, what flavor of ice-cream is the best… You can still find agreement from chocolate lovers...
by Kati Albert | Jul 6, 2020 | Author Training, Authors, Book Marketing, Write a Book
Writers of yore had it so easy. Sure, living conditions weren’t the best at times: No indoor plumbing, antibiotics weren’t a thing, and existential threats lurked inside and outside the body on the daily. But the Bronte sisters never had to repel the...
