Comments on: Author Pays Models to Read Her Book https://bestsellerauthors.com/author-pays-models-to-read-her-book/ Book Marketing, Publishing, Author Resources Tue, 10 Aug 2010 14:35:01 +0000 hourly 1 https://wordpress.org/?v=7.0.1 By: Warren Whitlock https://bestsellerauthors.com/author-pays-models-to-read-her-book/#comment-420 Tue, 10 Aug 2010 14:35:01 +0000 http://www.bestsellerauthors.com/blog/2010/08/04/author-pays-models-to-read-her-book/#comment-420 Integrity position has to be that you don't hide sponsorship, but separation of consent and ads is an old media illusion. Objective Journalism an oxymoron.

For the record. I only endorse what I like and recommend. I'm the sole arbitrator and NEVER would change my opinions for money. I proudly take payments from promoting good stuff as a mutually beneficial transaction for me, the advertisers AND especially the readers who follow my recommendations.

]]> By: Warren Whitlock https://bestsellerauthors.com/author-pays-models-to-read-her-book/#comment-421 Tue, 10 Aug 2010 14:35:01 +0000 http://www.bestsellerauthors.com/blog/2010/08/04/author-pays-models-to-read-her-book/#comment-421 Integrity position has to be that you don't hide sponsorship, but separation of consent and ads is an old media illusion. Objective Journalism an oxymoron.

For the record. I only endorse what I like and recommend. I'm the sole arbitrator and NEVER would change my opinions for money. I proudly take payments from promoting good stuff as a mutually beneficial transaction for me, the advertisers AND especially the readers who follow my recommendations.

]]> By: Andrew Darlow https://bestsellerauthors.com/author-pays-models-to-read-her-book/#comment-419 Tue, 10 Aug 2010 10:34:41 +0000 http://www.bestsellerauthors.com/blog/2010/08/04/author-pays-models-to-read-her-book/#comment-419 As long as they were wearing shirts or had a sign that they were paid spokespeople, I think that's fine. Otherwise, it is like paid product placement in movies and TV shows (or blog posts that are paid for by advertisers but not disclosed)-it should be disclosed.

Otherwise, it's a slippery slope. I like having some distinction between editorial content and advertising.

]]> By: Christina Mellott https://bestsellerauthors.com/author-pays-models-to-read-her-book/#comment-418 Thu, 05 Aug 2010 11:16:29 +0000 http://www.bestsellerauthors.com/blog/2010/08/04/author-pays-models-to-read-her-book/#comment-418 That's marvelous.

]]> By: Warren Whitlock https://bestsellerauthors.com/author-pays-models-to-read-her-book/#comment-417 Wed, 04 Aug 2010 20:58:59 +0000 http://www.bestsellerauthors.com/blog/2010/08/04/author-pays-models-to-read-her-book/#comment-417 You got it.

Every author I talk to says “people who have read my book tell me it's great”

But people don't BUY books that they have read.. they buy the PLATFORM of the author. By definition, nothing inside the book will sell it.

Once people start telling authors about the author, the book, the platform, other will buy the book

]]> By: Donna Fontenot https://bestsellerauthors.com/author-pays-models-to-read-her-book/#comment-416 Wed, 04 Aug 2010 20:31:31 +0000 http://www.bestsellerauthors.com/blog/2010/08/04/author-pays-models-to-read-her-book/#comment-416 Brilliant! What a great way to promote offline and online, and be able to use the promotion in so many ways. Use still images of the models reading, videos/audios of the model laughing at a passage, blogging about seeing cute girl reading the book, etc. Without spending tons of money, lots of promo ideas can come from it. Love it.

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