Once you’ve written a book or ebook, there are several other products you can create very quickly directly from it that will exponentially increase your profits with very little work. And most authors overlook one or more of them so here they are: audios, special reports, ecourses, video-coaching programs, and high-end coaching programs.
The easiest thing to do after you’ve written your book or ebook, is to record it. It only takes as long as it takes to read it. Then, you’ll want to edit it. And, if you want to, you can find royalty-free music and add music to your intro and outro or have someone do it for you. You’ll also need a CD cover if you want to deliver it as a physical product, and a 3D graphic representation of it for both a CD and/or download. (You can find them at www.fiverr.com for $5 each if you’re short on cash.)
Next, you can create special reports. These can be free or low-cost reports that are used as lead generators to create interest in your book or ebook. What I suggest doing is, looking through your completed manuscript for a whole section that can stand alone. If you find one but you think it has too much good information in it, then you can remove some of it. All, it takes is copying the section into a new word document, creating a new, eye-popping title, and having a cover created and it’s ready to go!
Or, you can take the idea from a section and rewrite it, if you don’t want it to be the exact text as in your book or ebook. These can be created in a couple of hours since you already have all the information you need to do it.
Another great way to create a new product from your book or ebook is to turn it into an ecourse. You can chunk it into lessons, in which case, you would charge for it. Or, you can chunk it into lessons and remove some of the details and give it for free as a lead generator. (Or, give part of it in lessons as a lead generator.) It shouldn’t take more than a couple of hours to remove the text you want to take out and upload it into an auto responder sequence or hire someone to do it for you-which is what I recommend you do.
You can also up sell people from your book or ebook to an ecourse, in which case you should add additional information to the ecourse version. And again. This shouldn’t take more than a few hours to complete.
You can also take your chapters and turn them into a video-coaching program. You can either talk each lesson into a webcam or video recorder. (Be sure to use a teleprompter, so you don’t look like you’re reading it.) Or, you can use PowerPoints, in which case you just add them to the audio that you’ve hopefully already created. Or, again, hire someone to do it for you! You can also add music and/or graphics to your presentation.
And my favorite-turn your book or ebook into a high-end coaching program. It’s actually already done! You just have to recognize it. It’s there in your Table of Contents! And it can sell from $997 to $2500 for group coaching and $2,000 to $5,000 or more for individual coaching-as long as it’s a “How-to”
Turn each chapter into a module or lesson. Add an action plan at the end of each one and a study guide with an answer sheet and you’re in business!
Each book or ebook you write can be turned into a whole funnel of products for your business with very little effort. So, make it easy on yourself, and create several from every ebook or book your write! You’ll work less, make a lot more, and get your message out to a lot more people!
©Copyright 2011 Ellen Violette www.theebookcoach.com published with permission
