I’ve been following Essential of Trading author John Forman’s excellent blog about his book, investing and human nature.

His post last week, The Secret to Trading Success is something that every author should read (whether you trade stocks or not)

John talks about the quest for a secret, and references a story where the hero searches for The Book or All Knowledge

There are two lessons for authors and their book marketing:

1. Have a plan. But never stop learning. Make sure you track and repeat the tactics that work for you
2. Assume that your readers are looking for “The Secret”.. never lie to them, but assume that they will be attracted in this way.

If you do invest or trade, you’ll find clear advice from John Forman. If not, read the blog post and replace “trading” with “book marketing”

The advice is the secret to book marketing success

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