I’ve been profiling the new deal and promotion of millionaire author Matt Back and recommending you give $1 to Habitats For Humanity while receiving access to all the materials of Matt’s $5500.00 course on Internet Lead Generation and Marketing.
Naturally, the question comes up.. Is this too good to be true? Why would someone give away a course that was selling well?
Has Matt really lost his mind?
The offer page here has a 57 second video that explains Matt’s motivation. But is that all?
I think anyone can guess that a 30 year old entrepreneur likely has plans beyond this. Read his page, and you will see that he still has a monthly newsletter and other products. In fact, he throws in a monthly complimentary subscription, knowing that most people who get it will want to continue to receive the cutting edge marketing and promotion strategies he shares.
Successful authors know that any income from the first book or information product that you buy is only a small part of running a successful business based on your book. We know that people like free samples and pack as much powerful information as we can into those samples.. knowing that it’s an powerful introduction to who they are and what they do.
What about you?
Do you have a business model where know the real lifetime value of each new reader?
Calculating the average life time value of readers using this simple equation. Take the total sales from a group of readers, with your best estimate for the time they will keep purchasing if you take good care of them. Then divide that number by the number of books sold (or readers added to a subscription list).
When you know the lifetime value, you can do some very interesting promotions. You can likely afford to pay more than your competition for advertising, you can add bonuses with real value and increase customer service.. knowing that when you take better care of new readers, they will be even more likely to stick around and buy again.
Best of all, no matter how obvious this common sense advice sounds, MOST authors and businesses don’t know their lifetime value numbers. They are left to guess on what they should spend, get scared about marketing costs, and cut corners on customer service and become easy to beat.
I’ve watched Matt Bacak’s customer service over the years. I have seen him buy $50 steak dinners for 50 strangers at a conference (Hs sales at that conference were through the roof). I’ve been to his office and seen the elaborate fulfillment and customer service systems he’s set up. Last month, I joined 132 of Matt’s happy client for a bonus refreshers course. Sitting at dinner with them (Matt’s treat of course) I heard story after story of their successes.
I’d imagine that there are nay sayers who think that all marketers are trying to pull something, but I’d rather look at successful models and find role models that can help you build your own information empire around your book. Whenever I watch Matt use the same principles that I teach every day, I learn something new because he’s a master of implementing simple marketing strategies that can grow your business rapidly.
So please, go take a look at Matt’s promotion. Spend a buck and see all the details behind the curtain. If you decide you don’t totally love the newsletter, I can guarantee you that you can drop it and never spend another dime.
My bet is that you will see at least several ideas that will turn into profits.
My guess is that you will be like me.
What do you think? Take a look at the promoiton now and post a comment.
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Here’s a response to your Twitter question: “Is the comment link hard to find?”
Yes.
The link color is not the expected blue, and people are conditioned for that.
Interesting that the social bookmarking option IS prominent – the way the plugin works, I know. Too bad you can’t get someone to code it for you so Comments are next to SHARE.
Deb Gallardo
Here’s a response to your Twitter question: “Is the comment link hard to find?”
Yes.
The link color is not the expected blue, and people are conditioned for that.
Interesting that the social bookmarking option IS prominent – the way the plugin works, I know. Too bad you can’t get someone to code it for you so Comments are next to SHARE.
Deb Gallardo
Thanks for the comment Deb
Switched designs the other day.. tracking is failing, and no discussion on what I thought was a great issue, but can’t even tell if it’s read right now.
I think the design is a big part of it.
Thanks for the comment Deb
Switched designs the other day.. tracking is failing, and no discussion on what I thought was a great issue, but can’t even tell if it’s read right now.
I think the design is a big part of it.
Thanks for the comment Deb
Switched designs the other day.. tracking is failing, and no discussion on what I thought was a great issue, but can’t even tell if it’s read right now.
I think the design is a big part of it.
That “free” newsletter will cost you 30 bucks a month starting on the 12th
That “free” newsletter will cost you 30 bucks a month starting on the 12th
Douglas,
You are right. If you want to continue to get Matt’s monthly newsletter, it’s just under 30 bucks.
Smart authors are grabbing the $5500 course for a buck, then looking at the package they get in the mail for free before deciding whether to keep getting more of the strategies and tactics that Matt delivers in his monthly newsletter.
Unless you are planning on turning your book or book idea into a money making business, you may not need to invest in yourself in this way.
Let me make this perfectly clear. Matt is a genius at making money. He’s taught many others who have used this to turn their books into businesses.
Not for everyone, but finally there is an easy way to sample it without the expensive class and travel.
Should you decide it’s not right for you, just let them know and you don’t pay anything (except the buck to Habitat For Humanity).
Douglas,
You are right. If you want to continue to get Matt’s monthly newsletter, it’s just under 30 bucks.
Smart authors are grabbing the $5500 course for a buck, then looking at the package they get in the mail for free before deciding whether to keep getting more of the strategies and tactics that Matt delivers in his monthly newsletter.
Unless you are planning on turning your book or book idea into a money making business, you may not need to invest in yourself in this way.
Let me make this perfectly clear. Matt is a genius at making money. He’s taught many others who have used this to turn their books into businesses.
Not for everyone, but finally there is an easy way to sample it without the expensive class and travel.
Should you decide it’s not right for you, just let them know and you don’t pay anything (except the buck to Habitat For Humanity).
Tempting but there is so many launched and offers around these days. Being a auccesfull internet marketeer like Matt for sure is lucurative. Also I see more and more free products just so they can get my name and email on the list. Only the big guns can afford that.
Tempting but there is so many launched and offers around these days. Being a auccesfull internet marketeer like Matt for sure is lucurative. Also I see more and more free products just so they can get my name and email on the list. Only the big guns can afford that.
Tempting but there is so many launched and offers around these days. Being a auccesfull internet marketeer like Matt for sure is lucurative. Also I see more and more free products just so they can get my name and email on the list. Only the big guns can afford that.
Tempting but there is so many launched and offers around these days. Being a auccesfull internet marketeer like Matt for sure is lucurative. Also I see more and more free products just so they can get my name and email on the list. Only the big guns can afford that.