Seth Godin started it.
He has this crazy idea to build traffic for his web site by encouraging people to argue
I heard about a hot new technology that I thought would be great for promoting authors. But when I got there, I saw the part about arguements, and build this lens
I have a lot of respect for Seth, and love the Squidoo site. When you go to the link above and vote to agree with me about arguments, stick around for a few minutes and see how easy it is to set up your own “lens” (page) on that site. You can get free traffic for your projects, more respect as the expert on your topic, sell books and even earn a little bit of money for your efforts.
Remember to post a comment when you see something that’s interesting. Every comment is your mark that you were there. By joining in the discussion, you are seen by hundreds or thousands of readers, some will want to know you better and come to your site.