Authors are benefiting from Google Panda and Google Penguin updates.
I was asked about SEO for authors and what strategy to use. Sharing my thoughts on Google Panda here:
“Do press releases have SEO value after Google Panda?”
Anything “for SEO purposes” that you did 3 months ago needs to be retested unless you know you are getting results today.
Panda is NOT a one time change. Google has been opening telling us that both Penguin and Panda are designed to find patterns created by SEO and that there will be changes every month or so from now on. It’s not the end of optimizing, but “SEO” as it’s been done for the past 15 years is a profession like carburetor repair.
Real press releases that get media attention and placement in Google News and authority sites is not “SEO” but wonderful for business. Getting an interview in on an industry site or guest blog post on a high authority blog is better, read more, and a permanent high authority site.
Optimizing for what Google wants is great. Tricking Google is akin to matching your resources up against and army of Phd engineers with billions of dollars of computer power.
If you think you’ve found a new trick, remember, Google knows we’re having this conversation and will adjust to give searchers the best content.
When times get tough. Make great art.
(e)AMERICAN October 27, 2012 at 1:09 am
Google is the boss
Helmuts October 28, 2012 at 5:22 pm
Absolutely, yes! Just press releases have to been sent out manually to local media who have heard about you before… In this case – yes, the impact will be good.
Another thing – if you want your press release to be published – add several pictures for editors to choose.
Helmuts
Deborah Herman February 17, 2013 at 8:26 am
This is so true. This is the difference between a digital marketer and a spammer. Good content will drive itself. Spam content will lose readers, lose your credibility and will be discovered sooner or later. This is true for writers. Write a good book. Get it edited. If you do not want to approach traditional publishing or have not been picked up by an agent or an editor make sure your product can compete before you invest time, strategy and money into promoting something that is not good. Self-publishing is being taken seriously now because the good material is rising to the top to meet the reader demand. If people can find the book and it is good it will grow a market. The energy should be divided between writing a good book and then putting together a great marketing plan. That is how bestsellers are born.
warren February 17, 2013 at 8:32 am
Thanks for your comment.
There is good in knowing how the search engine work and it makes sense to feed them what they want. I emphasize their number one desire.. got get human searchers the right information. Feeding them “tricks” violates their primary mission.
Tiefsa April 2, 2013 at 6:11 pm
Google is tough. They want one thing, to deliver good content with their search. Anyone that wants to game the system will eventually lose.