Author: warren

7 Email Marketing Tips from Ecommerce Experts

No matter what industry you’re in, your small business can’t afford to ignore email marketing. A research by Forrester found that 89 percent of US marketers use email as the main channel for lead generation. This market is shifting from desktop to mobile at a very fast rate, with mobile now accounting for more than half of all opened emails. In this article, we’ve gathered expert insights and best practices in email marketing for small businesses, such as dodging the spam filter, ensuring your content is relevant and encouraging sales: Optimize Your Subject Lines A well-crafted subject line can...

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6 Weeks to Millions Reached: Book Launch Case Study

A wise man once told me that every promotion needs to start with this question: “Do you want to get attention or make sales?” He was talking about book launches. I’ve seen this be true for authors without a business, small business owners, and know it’s discussed by big brands when allocating marketing funds. I’d like to share one example where we proved how fast you can create attention and make sales. The Six Week Holiday Book Launch 10 years ago, I created a promotion for a training company with annual sales under $1 million. They were ready to grow by...

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Ebook App Creation Demystified: Free A Case Study Download

Smart authors are looking at new ways to deliver their book. We know about ebooks, but what about apps. Here’s some news today about Ebook App Creation, and information about a case study that you can download free. Ebook App Creation This blog post is an excerpt from a case study that is available as a PDF download from Digital Book World. In digital publishing today, storybook app creation is still a niche. Compared to printed books, creating book apps is in its infancy and still chartering the road “less traveled by” to borrow the words of Robert Frost...

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David Mamet and Other Big Authors Choose to Self-Publish

This year, when Mr. Mamet set out to publish his next one, a novella and two short stories about war, he decided to take a very different path: he will self-publish. When the Pulitzer Prize-winning playwright and author David Mamet released his last book, “The Secret Knowledge: On the Dismantling of American Culture,” with the Sentinel publishing house in 2011, it sold well enough to make the New York Times best-seller list. Why Self-Publish? Mr. Mamet is taking advantage of a new service being offered by his literary agency, ICM Partners, as a way to assume more control over...

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The Jamie McGuire Story

I heard about Jamie McGuire and here fight with Amazon. I didn’t know much on the details, so I read the following on a blog post by Kristen Eckstein Often, the facts of these stories are as “big company is the bad guy” as much as I’d like to suppose (I get mad a big companies from time to time), but regardless of the facts or resolution, I’m inclined to agree with Kristen’s comments. While the author, Jamie McGuire states that one of Amazon’s problems with her book is “content,” and other trusted publishing blogs including this post at The...

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